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Racing Post drop in sales
Racing Post drop in sales
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Replies: 199
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GT-MOLE
not going to be easy to get the late Sir Clement back Haigh probably much easier  |
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we are extremely unlikely to get a new racing daily as the circulation figures alone could not support it.
these specialist publications, with only a small percentage of the population as readers, require lots of advertising simply to keep them afloat and apart from a few racing adverts once or twice a week, the only regular advertisers in a racing newspaper would be the bookies. the same bookies who withdrew their adverts from the life to support the post are unlikely to desert their champion now in order to help a competitor. the current situation works well for both the bookies and the RP and they will continue to be mutually beneficial to each other at the expense of the punter. |
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cannot believe that the cost can affect sales, with other daily, weekly, monthly, bills fluctuating wildly, filling the car up changes a tenner every month, utility bills up and down faster than a ****s drawers.
went into O2 change phone, told me my monthly contract I'd been paying for years, £35 a month should only be a £10. shirley, a R/P 50p, £1, £1.50p or even £2 aint life changing. didn't a new racing paper go under recently? |
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cannot believe that the cost can affect sales
You're right Barry. The cost of something affecting its sales is certainly a highly unusual occurence. |
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I would suspect that if another publication started up now, and it was one that was interested in working for its readership rather than seeking to exploit it with cynical third party propaganda at every turn, then people would jump ship without so much as a backward glance.
I have used this analogy before, but any punter currently giving his money to the Racing Post is like a turkey going out and buying the twelve inch of 'I Wish It Could Be Christmas Every Day' imo... |
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I think their annual price hike for the cheltenham festival will just about finish them this time round.
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millhouse, wassa 12 inch?
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it's a 12 inch record barry
(not a world record but a musical record for playing on your gramaphone) |
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Two other factors:
The vast increase in fixtures over the last few years means the Post has to print a lot more pages with no increased advertising to pay for it. Moving all (well, most) good races to weekends means there is less reason to buy the paper during the week. |
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There is no future for a daily racing paper costing £2+. The Rp is in its death throes...it will eventually go under to re-emerge as a freebie funded by and for bookies......actually not that much different from what it is now.
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T&C, freebie sounds good, who pays distribution and newsagents?
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Only available in bookies
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this is why they dont have a forum, any progressive site needs a community.
ffs the sportsman that right atleast. |
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this is why they dont have a forum, any progressive site needs a community.
They will not allow any criticism of themselves. Particularly the editor. |
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These are the figures that the Original Poster refers to ...
ANNUAL Comparisons .... July 2011 to July 2012 National dailies • Daily Mirror : 1,082,054 ; -8.74 • Daily Record : 275,526 ; -9.73 • Daily Star : 623,534 ; -11.78 • The Sun : 2,550,859 ; -9.60 • Daily Express : 555,544 ; -11.25 • Daily Mail : 1,921,239 ; -6.29 • The Daily Telegraph : 581,249 ; -8.34 • Financial Times : 290,765 ; -13.61 • The Guardian : 209,354 ; -15.85 • i : 280,122 ; 52.51 • The Independent : 83,619 ; -54.28 • The Scotsman : 34,127 ; -12.47 • The Times : 404,099 ; -8.41 • Racing Post : 46,836 ; -15.34 National Sundays • Daily Star Sunday : 456,429 ; -35.13 • The Sun (Sunday) : 2,157,482 ; • Sunday Mail : 312,042 ; -24.22 • Sunday Mirror : 1,077,882 ; -39.66 • The People : 459,032 ; -43.09 • Sunday Express : 503,492 ; -22.40 • Sunday Post : 276,250 ; -14.16 • The Mail on Sunday : 1,779,449 ; -21.10 • Independent on Sunday : 118,759 ; -28.99 • The Observer : 245,094 ; -15.15 • Scotland on Sunday : 41,492 ; -14.97 • The Sunday Telegraph : 456,487 ; -8.95 • The Sunday Times : 919,424 ; -7.48 ------------------------ |
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free newspapers are a great idea as long as you don't mind lots of non racing adverts as well as the racing ones.
there would probably be a pull out home buyers guide and a pull out car buyers guide as well as loads of other advertisers desperate to show their wares in a newspaper that they know is going to every house in the country. the advertising revenue alone would cover distribution costs but you would have to search for the racing form in an advertising paper as thick as a telephone directory. |
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Black print on the fingers to blame?
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I doubt there will be a daily newspaper in a few years time however there will still be a market for the post. I guess there will be a bigger shift to sports betting and online content/subscriptions and maybe a weekly print edition. I think Saturday sales of the post are ok but £1.90 an issue for weekdays just isn't worth the money.
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The future for the RP is its internet business, as it is for most newspapers because print technology is no longer cost-effective for fast communication of data.
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Evening Standard Free
Metro Free Time Out Free I 20p Racing Post £1.90 (falling circulation) Whats wrong with this picture? |
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For the Racing Post to run down its print edition to the extent that it takes twice as long to read because after every statement you have to ponder the truth of it, is crazy.They have a monopoly with the newspaper but when it comes to online there are sites that are much better plus there is nothing to stop new entrants joining the competition.If indeed the paper does cease to exist then the whole business would be worthless.
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to the extent that it takes twice as long to read because after every statement you have to ponder the truth of it, is crazy
I would suggest that the only people the RP can possibly make any sense to any more are serial losing punters, for whom the bookmaker propaganda still applies. Everyone else might as well be reading the screenplay to The Little Mermaid, for all the truth that exists on the pages... |
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millhouse
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millhouse - I subscribe to the Racing Post website - I am not a serial loser and I use those parts of the site that are useful to me ....
You bang on about this at every opportunity - you really are full of yourself and give the distinct impression that you have cornered all the correct answers ... By all means comment about the website in question but at least have some respect to those who find it a useful tool ..... |
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All you lot complaining about the form coverage etc. ought to try the Paris-Turf.
It's pants - like a racing paper from the 1930s. |
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Even allowing for industry uptake it is still staggering that a publication as poor as the RP can shift 47k papers a day - just goes to show that no matter how bad an editor you have if you have a monopoly there is no motivation not to treat your readers with utter contempt...
crepello -good to know that a few people still find rp.com useful, do you really think is represents value for money though, particularly as many subscribers will also buy the print version? |
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I have no problem with £13 per month for the ESSENTIAL subscription to the Website.
I neither need, nor want, any Tipping Sections, Blogs, other bullsh!t, or any of the other peripheral paraphernalia - But, the Cards, Results, Form etc are - as it says - Essential. |
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Time Out is free now?
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The Big 3 or is it 4 ..it dont matter they have too big a say
How many other business could stand a 3rd party taking out hundreds of millions and putting very little back in Greyform a few years ago was a very good paper the bookies pull out and it folded if the bookies pulled out of the Racing Post it would not be on the news stand next week |
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Daily Mail : 1,921,239
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correct zipper
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Crepello I wasn't really referring to the website, it's the newspaper I was talking about. I can see how you might find the form and racecards on the website useful, as it's all obviously pretty good.
Maybe unrestrained and unquestioned bookmaking industry propaganda is unoffensive to you, but in my view this newspaper's only real interest is to perpetuate the agendas of its business partners, and any punter that supports them is only making his life harder in the long run, imho... |
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Aviboyd - I would not subscribe if I did not think it value for money - I do not purchase the printed edition as I have little interest in articles that are published there - the website suits my punting as almost everything I need is there on the one site - that is not to say that it is likely to suit others - that is a personal choice of course ...
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thin and crispy - that'a a very interesting point about Bookies publishing a freebie form paper/sports paper sometime in the future. i agree that could well be what happens if and when the RPost crashes (taking a part of me with it, so I hope it doesn't)
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ramruna thanks for pointing out what we have all overlooked and that is the increased pagination brought about by some many extra meetings and these mainly crap ones on a weekday so causing serious cost increases but little commensurate jump in income
this is such a good point, imo, and reinforces the possibility of the spectre thin and crispy raised coming true |
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onlooker, gosh those stats for newspapers look depressing - they is Finnish!!
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and i am with barry dennis on the price, i have been really surprised by the complaints about the cost. if you can afford to have a bet, surely you can afford to buy the betting paper.
is it that there are other apsects of the paper which annoy and that annoyance is coming out via the price than really via what is really p!ssing off the punters i notice also that there have been relative few remarks about the sports betting section on this thread (save Steve Palmer) - now i know this is the racing forum but there is surely a big crossover. my reading of this is that it is because this section is not taken at all seriously or expected to be as informative as the racing section, which is marked harder, so to speak, rather than because the sports section is so pleasing and satisfying to its readership at the price in question |
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I stopped buying the R.P. simply because there is no form shown for the virtual horse racing.
Also in the sports section they never tip anything for the cartoon car races. |
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I can remember the days when you had to sort through dozens of video tapes to find the race you wanted to see. Now, you can almost instantly get to see the video of any race in the formbook. If that is not an improvement and worth a few quid a week, then I don't know what is.Plus, its much faster accessing ALL the form and not just the last 3 races. The daily paper is only worth buying if you go to the course as its better value than the race cards.
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1.01
price goes to £2.50 chelt festival |