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Impact of PC2 a look at the FACTUAL numbers....

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By:
Mighty Whites 2008
When: 19 Oct 11 22:26
Eddie there is a big difference on the golf but no ryder cup and no tiger in the fed ex probably explains some of it.
By:
CLYDEBANK29
When: 29 Oct 11 12:30
cheers martinch.

rate of increase down 11% post PC3 without football and the WC then.

............................

taking the relevant periods post 18th of July for 2010 and 2011 which therefore doesnt include the World Cup football did 3% better than other markets combined in 2011 compared to 2010.

Given that I expect the football season started earlier this year in prep for Euro 2012 and therefore there has been a bit more top class football in the 2011 period that 3% would probably be explained away and it is possible to conclude that the 11% broadly encompasses all turnover including football.
By:
Gin
When: 17 Oct 13 16:29
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