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...Or the beginning of the end for the Purple Site?
Ladbrokes confirms a £30 million takeover deal. Opinions?
Ladbrokes confirms a £30 million takeover deal. Opinions?
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Replies: 152
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Got to go very low commission on key markets for a long time to have any chance.
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i would give them a chance
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low or even better zero.
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The only chance they would have is to seed the markets both pre off and IR.They need to have around £1m matched in most races for people to switch over imo.
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The first thing they gotta do is sack the American voice customer service(useless)
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Betfairs problem is people are wanting an alternative. They need to act eg. scrap PC
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Betfair's demise started sept 2008, only time will tell how long it remains airborne
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DAQ are going to have to up their game massively or come up with something completely new.
They have had years of bad feeling to capitalise on and have failed miserably. I can't see why all of a sudden they will become successful just because Lads have taken them over. People haven't left betfair since the PC despite all the moans, so what should that all of a sudden change? |
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purple will become successful overnight when this place switches the lights off on the old site.
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Got to change the name for a start.
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Thevis
This is only my opinion, but the PC element has never gone away, just because ppl remain here doesn't mean they arnt stood on the side of the ship waiting to jump |
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Think there's a lot of truth to that Dusty. Loads of Betfair customers are seething at the way they've been treated by the company. But where will they go? They'd be silly to leave Betfair when they can't get much on anywhere else.
But if there was to suddenly be a viable competitor, well... Not sure that this will be that competitor, but here's hoping! |
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I keep trying the other lot, but IR is a waste of time on there at present
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they will come bearing gifts...they will shaft you just like this lot.
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On the main page it is littered with the words "Join the purple revolution".I like the fact their main priority is to focus on growing liquidity.As soon as their is better liquidity EVERYONE will switch over imo.For them to do that they will need to initially seed markets both pre off and more importantly imo IR.
Loyalty is very important to me but the fact i was a losing customer on here for 8 years and remained loyal and then i became a winning customer and got shafted with PC leaves a bad taste if im honest.If the purple place got much better,just scrapping the PC wouldnt be enough to stop me from going.I would be wanting a full refund on PC paid which will never happen so heres hoping the purple place improves. |
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They could kill Betfair if they play it right, if Purple can offer a reliable service and make customers feel valued they are half way there imo.
Betfair are now completely out of touch with what customers want, I've never seen an organisation where the people making decisions and changes are so far away from the customers. A great example is the new site, faults with betslips and markets is one of many problems and a dangerous one, it results in doubled then tripled and on etc bets and the problem was pointed out to betfair months ago, at best September/October, but it still hasn't been fixed. The situation is either: a/ The people running the site haven't been told about the customer feedback and don't test the new site enough so they're not aware of the problems. b/ The people running the site know about the customer feedback and they're just not bothering to fix it. c/ The people running the site know about the customer feedback but can't fix it.  |
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Interesting that people think the way foward for them is to seed and provide their own liquidity. One of the reasons for the acquisition seems to be so they can hedge on there (which they're already doing apparently) so not sure how that will work if they'are also seeding the same markets they're trying to hedge their sportsbook liabilities in to.
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SGN i would imagine initially their way forward is to seed.They wont be able to hedge if liquidity stays as it is imo.At very worse they will need to do a massive marketing campaign and offer existing and new customers free bets(and i mean FREE BETS) to get them using the site again.
One big advantage for instance on greyhounds would be to show the races live and make it £2 min bet to watch a race.This way at worse people wanting to watch would need a funded account.Another thing imo that is a must is to reinstate a forum like on here.All these little things make a huge difference imo.Its actually quite an exciting time for us the customers imo. |
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They have valued the purple technology supplier higher than the actual exchange. I am not at all sure they want to develop it as a viable alternative.
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betfair are about a million miles ahead of the purple site at the moment, but the other site could now become a realistic competitor, and for the first time they now have a chance of competing properly IF laddies get it right. But betfair need to start putting the customer first, they have become so out of touch with how it was when betfair started.
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"Ladbrokes plc, one of the world’s leading betting and gaming companies, has today (24th January 2013) agreed to acquire the **** exchange business. The transaction is subject to certain conditions and is expected to complete in late February 2013.
What does this mean for you, our valued members? On completion, Ladbrokes will work with Bdaq to further enhance the competitiveness of the exchange, focusing initially on growing liquidity and event coverage, as well as expanding the range and depth of markets offered. How to access the website and how to contact us will stay the same, and we will continue to offer our great low commission rates and promotions. We will of course keep you informed of when any key developments or enhancements that may affect you are likely to happen." However, imo having the title PLC LBrokes as ever are only in it to extract as much as possible for shareholders regardless of the marketing bullsh1t so I for one won't be fooled by it. |
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What SS said about the purple tech being desired more than the exchange mechanism could equally be said about bf's opinion of the exchange.
They took a meat clever to the concept by implementing BFSP, then with the combination of the cross matching bot and PC they took the proceeds of winners and distanced themselves from simply matching users' bets. Then threw in a whole load of weak cr4p to attempt to cash in on an online version of FOBT. This IMO was the result of a combination of corporate greed and the generally accepted requirement to continue to grow/innovate. Except they haven't really been innovation much rather than subscribing to a policy of infanticide. I'm not holding out that the other place are any better however. |
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hound dog 2 .what was stopping them trying to becombe a realistic competitor it cant have been money desmond is worth £1.35 billion selling betquack for £30 million must rank at the bottom end of his dealings somethings not right.
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Imo it comes down to the I.T. If theyve hired smart cookies then its a goer. End of
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carrot lads is a household name "purple " is not. Lads have thousands of shops. It is not a good financial investment without both of those factors.
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Sir Gary Neville 24 Jan 13 10:13
Interesting that people think the way foward for them is to seed and provide their own liquidity. One of the reasons for the acquisition seems to be so they can hedge on there (which they're already doing apparently) so not sure how that will work if they'are also seeding the same markets they're trying to hedge their sportsbook liabilities in to. not true at all |
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howard Joined: 09 Mar 03
Replies: 2179 24 Jan 13 11:36 carrot lads is a household name "purple " is not. Lads have thousands of shops. It is not a good financial investment without both of those factors. nothing to do with retail estate or going concern either. |
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Got an email about it about 45 minutes ago. Their obviously gunning for a huge slice of exchange market share, and with the huge muscle of Lad brokes behind them, I cant see how they won't suceed.
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It's sure to give people confidence to deposit money even if they keep the DAQ name which they surely won't for too long.
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the first thing laddaq will do will be a rebel rousing obvious concession :- they will offer zero percent commission.
they will do this without really addressing the core problem, long term hopw to generate growth to margin. Basically by offering zero commission they ll be stuck with it. |
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The purple revolution.
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don't hold your breath
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"what was stopping them trying to become a realistic competitor it cant have been money desmond is worth £1.35 billion"
good point, so in theory they should have had a chance of competing properly, so something not right. They are just so far behind betfair. But betfair seem to be focusing on the city and just exploiting it's customers. " They threw in a whole load of weak cr4p to attempt to cash in on an online version of FOBT." That was Greed to try and increase revenue because they were stuck for revenue streams, then they attacked the big players with the PC. Betfair was such an exciting concept when it started but different management positions now and it's starting to slip downhill a bit. With laddies they may have a realistic competitor, but betfair are still so far ahead with virtually a monopoly on the exchange market, but can't afford to get complacent about it. |
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fiddles 24 Jan 13 11:45
Got an email about it about 45 minutes ago. Their obviously gunning for a huge slice of exchange market share, and with the huge muscle of Lad brokes behind them, I cant see how they won't suceed. muscle? I cant see how it will succeed. Terrible direction to be taking a sportsbook. |
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But they could say Zero commission. Other charges may apply
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i dont think they can howard,
thats the thing. if they take that road they have to go the whole way and commit |
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What wasn't true about my post Corbie? Thought it had been widely reported they were hedging on the purple one?
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corbie do you really think most people aren't sick to death of what we have now ? Also Lads could just go zero on certain markets and then get business on others.
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I am sure this exchange will not abolish the PC but if they consider
the new owners as a real threat, I think to start with in the coming weeks the standard rate of commission might be reduced to say 4%. |