What are Paddy Power Senior Mgt Doing To Improve The Exchange?

They need to pull their socks up very fast.Your good self and I and many others who help start the exchange from scratch need an explanation for the lack of liquidity.
I am a high rate PC payer and I like others received a letter from Betfair promising us all that everything will be fine and the tens of thousands that many of us pay in PC charge
will be used to attached new customers to the exchange.
We need some facts and figures from pp/betfair and I mean fast to explain what the millions of pounds they receive in PC charges is spent on.
I have paid just shy of £23,000 cash in PC charges to betfair/pp and I have seen zero improvement in liquidity.
Won't be long before the GC are knocking on pp/betfair door before too long if they don't pull their socks up.

You sound like one of life's great philanthropists, pmbets.

the fear

unfortunately pmbets there is no such agreement and there never has been.

it was used as a justification for the pc when it was first introduced at the 20% rate, insomuch as it cost betfair this much to acquire losing customers to the exchange, but there was no cast iron agreement or contract between payers and betfair.

Now if this were true, the rate would be variable based on the advertising and marketing spend, which as we know is nowhere near the 2009 levels.

what's more, it was very clear when the super-PC was introduced that betfair would spend the additional 20% to 40% on whatever they liked.

The PC was a horrible mistake, targeting a valid group of enemies whilst unleashing an unacceptable amount of friendly fire. A tiered commission rate based on number of matched bets per market, starting at 2% for 1 bet and going up to 50%, would have been better for everyone.

However, the real boon of the PC is not the money betfair take (nice as i'm sure this is). Through a stroke of immense serendipity, it's that it has made its most profitable customers the most eager to look for alternatives and made it impossible for competitors to organically acquire a balanced slice of the full exchange food chain.

expect the people who lose their jobs to spill the beans on here once they leave Betfair towers.
Will be very interesting.Maybe we can find who helped destroy the exchange and why.

problem was that traders on the site were winning / earning more than the betfair management, so some left and set up trading companies, whilst others stayed and brought in the draconian commission structures to alleviate that jealousy and so slowly killed of the betting exchange growth, hopefully the new management will realise that receiving 5% commission is more lucrative than a few percent of turnover on the sports book. Matchbook were 0% on the 20/20 world cup which was a breath of fresh and not paying premium charge felt like winning twice

Hallelujah. Just seen an advert for the Betfair exchange before the football on Sky. Still the same 'tap, tap, boom' nonsense, but they must have said the word 'exchange' 3 times. Would be great to see a proper advertising campaign for the exchange.

TAP Tap Boom is a sportsbook campaign "Tap Tap missed your price ..lower u price ...suspend.. there has been a goal ..bet unmatched"is  the exchange version

PP have done feck all

Bookies nowadays are all just greedy colin hunts

I've noticed over the weekend the main Betfair link, once typed into Google, takes me straight onto the exchange rather than the Sportsbook. Where the Exchange option used to be underneath the main link, the sportsbook option is now there.

I've also noticed a Betfair exchange advert on the tv recently. First one I've seen in a while...

http://www.drf.com/news/betfair-launch-new-jersey-exchange-wagering-site-tuesday

http://www.harnessracingupdate.com/2016/04/22/exchange-wagering-debut-new-jersey-may-10-hold-now-meadowlands/

I totally agree with wolf

The home page back to Sportsbook so the culprit working for Betfair probably fired.

I watch a lot of sport but not noticed any new Betfair Adverts - will keep an eye on it.

The huge Betfair taxes issue based on ancient history needs addressed.

Old Customer makes £100 in 12 month period - could be charged 22.5% to 62.5% based on money made years ago.
New Customer makes £100 in 12 month period - charged 5%.

This has destroyed the Exchange and it will die as more full timers leave when they get pumped when reaching the limit for 42.50% to 62.5% charges.

A taxation charging system needs to be based on the PAYE system with the more charged on a sliding scale when people reach a certain level of profits per year.

The odd few may prosper but very few (less than 0.05% of customers) will earn the minimum wage per hour spent on the old Betfair Exchange.

There used to be 5% to 10% so most people see the light and go back into employment/self employment together with spending their hard earned on other activities which actually benefit their lives.

Betfair cannot expect people to take all the risk, take a huge slice of their winnings before people decide to do other things.

Racing aside which I have no interest, liquidity has collapsed on here except for all sports except the cricket and large football events.

Two years from now - it will mirror purple with fewer markets and the same empty boxes.

Betfair was once the leader on in-play betting with wide live video coverage of most sports.

Yes it cut that contract to the bone and fell way behind the bookmakers in live streaming and live scores etc.

This was all under the current Paddy Power CEO's watch

I think you all need to accept the exchange is what it is. It will never be heavily usable like it used to be where you could bet/turnover large volumes. The exchange is currently more a bookie as it's all seeded with jumping bots.

No matter how many times you say it's a hopeless strategy there will always be people joining unaware they are betting against machines rather than people

it's the odds that you bet at that is far more important rather than who is taking your bet ( bot or person )