Jun 26, 2012 -- 7:15PM, Toffee Pops wrote:
The way they think it will work is by telling bookmakers if they don't sign up to it then they will not be able to advertise in the UK. Any firm that is happy not advertising in the UK will be able to get away with not paying.
No they don't. They are trying to get this going as a standalone concept. Their original idea was to insist on UK licensing (and obv taxation) for access to UK customers. It appears that some bright spark suggested that they could try to get the money without doing anything for it and they are having a go. I predict legal action and fail in European courts. Also it is worth noting that the EU looks like it's going to do something about a directive in the next couple of years, so hopefully anyone in the EU will be able to look for the best value and bet where they want.