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It would seem pretty difficult to enforce (though I hope that it does go through)
Lots of other online industries use exactly the same tactics to reduce their tax bills. If the government can get this 'point of consumption' concept to stick, what happens to them? e.g. Google apparently serves up adverts from computers in particular countries so that the click on an advert can be claimed as revenue in that (tax-friendly) country. Amazon UK is constructed to make no profit from UK customers yet the products are delivered from the UK, etc etc etc. |
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Without the punter in the UK requesting the bet in the first place, no consumption would have taken place.
These online companies utilising all these tax avoidance schemes are just playing into Govts' arms. Giving them all the excuses they need to go after them. Bad business policy imv. |
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The way they think it will work is by telling bookmakers if they don't sign up to it then they will not be able to advertise in the UK. Any firm that is happy not advertising in the UK will be able to get away with not paying.
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