Consequently, Keane, it seems clear from his punditry to date, has a suspicion of modern players and their habits.

Today, it felt almost as if fellow Sky analyst Gary Neville was setting him up for an assist when he brought up the clothing range Man United star Jesse Lingard launched earlier this week. Keane’s response was predictable.

“If it was a good strong dressing room that wouldn’t be tolerated, and that’s why I worry about the United dressing room,” he said.

While such comments may be amusing to some, suggesting that Lingard doing something so innocuous during his time off is linked with United’s problems seems a tenuous claim at best. Even superstars such as Lionel Messi and Cristiano Ronaldo devote plenty of time to their other business interests, and it hardly seems to affect them unduly.