Will Paddy Power have their Hollywood sign on Cheltenham hill this year?

I am gonna get onto Cleeve Hill and re arrange the letters...


YEP DROP WAD

Nope. Cheltenham Racecourse made them say they won't do it when signing new PP Gold Cup deal.

Loved it

Guerilla marketing at its finest!

Better than the patronising stuff the racecourse comes out with.

Quality .....thought was great.....Why didn't someone think of it before,,,,Paddy Power probably the best gimmick advertiser in the world....

large hologram of Victor's lugubrious mug this year.

The sign was bad enough but setting off the green smoke as the tapes went up for the Gold Cup was poor.
I heard the farmer made a nice few quid from PP that day - and if they've been told not to do that again I'm sure their creative marketing dept will be hard at work dreaming up something similar and equally visual