Cheltenham Festival
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Tacky I thought 
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I am gonna get onto Cleeve Hill and re arrange the letters...
YEP DROP WAD |
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Nope. Cheltenham Racecourse made them say they won't do it when signing new PP Gold Cup deal.
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Loved it
Guerilla marketing at its finest! Better than the patronising stuff the racecourse comes out with. |
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Quality .....thought was great.....Why didn't someone think of it before,,,,Paddy Power probably the best gimmick advertiser in the world....
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large hologram of Victor's lugubrious mug this year.
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The sign was bad enough but setting off the green smoke as the tapes went up for the Gold Cup was poor.
I heard the farmer made a nice few quid from PP that day - and if they've been told not to do that again I'm sure their creative marketing dept will be hard at work dreaming up something similar and equally visual |