Lando could see similar viewer numbers as Lewis i guess if he makes it interesting, ties in with Keely's 9 million.
Keely has 524k on insta, Lando has 8.9 million. with Global F1 audiences av 70-80 million per race its not hard to see why his numbers are massive. Lewis has 37.5 million on insta, which this article represents i guess. not sure how many he had when this article was published but probably close to amount now. Keely attracted more viewers with far less followers so its safe to say, Lando's numbers are largely from the outside of the UK and won't be voting.

thought i'd clear that up before some clown posts his millions of followers, not that he won't get a sh1tload though. Those petrol heads are loyal.

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https://www.sportspromedia.com/news/abu-dhabi-gp-tv-ratings-uk-f1-channel-4-sky-sports/


Abu Dhabi GP draws 7.4m peak UK audience as Channel 4 and Sky Sports share coverage
4.4m tune into Channel 4's free-to-air broadcast, representing a 60% audience share.

The Formula One season finale that was contested at the Abu Dhabi Grand Prix drew peak audience figures of 4.4 million on UK commercial network Channel 4.

Max Verstappen clinched his maiden Formula One world championship with a thrilling last-lap overtake at the Yas Marina Circuit with a one-minute peak viewing figure of 4.4 million at 2.32pm UK time.

The Red Bull driver stormed past title rival Lewis Hamilton in the closing stages of the race on 12th December, having benefited from a late safety car that bunched up the pack.

F1 finale to air on Channel 4 as Sky agrees sublicensing deal
There was a combined peak TV audience of 7.4 million at 2.32pm – a 60 per cent share – with Channel 4 and all three Sky Sports channels that were broadcasting the race.

Confusion reigned as under-fire race director Michael Masi changed his mind to allow lapped cars to pass the safety car – meaning Verstappen had a clear run at Hamilton in the final lap and, on much faster tyres, made his move to claim a first Formula One title.

Mercedes immediately launched two appeals against the result, one against Verstappen for allegedly overtaking under a safety car and a second claiming a breach of rules regarding race restarts following a safety car period – both of which were dismissed.

Channel 4 chief content officer, Ian Katz, said: “Though many British F1 fans will be disappointed by the result, it’s fantastic that Channel 4 was able to bring this nail-biting finale to the 2021 F1 Season to 4.4 million viewers free to air and, in partnership with Sky, to an incredible peak audience of 7.4m.

“Following on from the return of Test cricket to free-to-air television, a remarkable Paralympics and Emma Raducanu’s triumph, it was a fittingly-dramatic end to an extraordinary year of sport on Channel 4.”

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https://www.broadcastnow.co.uk/broadcasting/premier-league-dart****-667k-for-sky-sports/5190159.article

Premier League Darts hits 667k for Sky Sports

Luke Littler-driven interest sees record breaking viewing figures for competition

remier League Darts’ opening night drew more than double its 2023 opener’s viewing figures.

The record-breaking evening saw a peak of 667,000 tuning in to watch a night that included a repeat of the Darts World Championship final between Luke Littler and Luke Humphries - with Littler winning out this time. There was an average of 450,000 viewers throughout, with Michael van Gerwen, Michael Smith, Gerwyn Price, Nathan Aspinall, Rob Price, and Peter Wright making up the rest of the lineup.

This was the highest ever viewership for the competition, with a 45% higher average and 35% higher peak than the previous record - which was set in the last week of the 2015 edition. Compared with other opening nights, the average is 85% higher and the peak 100% higher than the previous record set last year. Overall viewers of the event came to 910,000, a 63% increase from the opening night last year.

Interest in darts has soared since 17-year-old Littler, who was 16 at the time, made an unexpected run to the final of the World Championship last year. The final between the teenager and Humphries, which Humphries won, reached 4.8 million, and a docuseries has been commissioned by Sky.

Army, you need to get out more

There is still £13 at 7.2 which has been there for few days you might have missed.

nothing i post will affect his price, its just interesting to read if your backer. ive told you when his price could contract, like stu be patient if you want the fav to drift. it will happen but it maybe in december when luke is polling more than double keely, probably triple tbh

World championship viewing figures, year on year since 2021 darts was growing and with Littlermania it doubled from the previous year last time out.
Its more interesting to note though, back in 2010, 888,000 watched Taylor win his 15th world title who would then be shortlisted later that year after having a fantastic year. Phil managed 72,000 votes and finished a long way 2nd. With Tony getting 293,000 votes.
Luke's potential for votes appears to be MASSIVE going by that especially as luke's SM followers completely blow the power away.


Year    Sky UK   
2024    3,680,000   
2023    1,990,000   
2022    1,490,000   
2021    1,000,000   
2020    1,006,553   
2019    658,300   
2018    1,400,000   
2017    607,000   
2016    908,000   
2015    1,500,000   
2014    668,000   
2013    1,270,000
2012    728,000   
2011    920,000   
2010    888,000   

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https://www.olbg.com/blogs/darts-tv-ratings

Anyone thinking Littler won't get nommed better think again, stories like this will guarantee his place

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https://www.bbc.co.uk/news/uk-england-merseyside-68067803

Luke Littler: Darts sensation hopes to inspire next generation

Teenage darts sensation Luke Littler has spoken of his hopes to inspire the next generation of young players.

He fell just short of becoming the sport's youngest world champion aged 16 when he recently lost the PDC World Darts Championship final.

'Luke the Nuke' has just won the Bahrain Masters but came home to Warrington, Cheshire, to celebrate his 17th birthday with a Chinese meal.

He also visited St Helens Darts Academy where he first started playing aged 10.

Littler met 87 young darts players during the surprise visit at the Merseyside academy after his whirlwind world final debut.

"It's been crazy," he told BBC North West Today during the visit:.

"It's great to come here to see so many kids. When I came in, their faces lit up and I signed a lot of things."

He said Phil Taylor and Michael van Gerwen were the players that inspired his own generation.

"Hopefully I can win titles and inspire these kids," he added.

The teenager has said it is "nice to come home" and be back to "some sort of normality" despite his worldwide fame.


"I can't do anything about it, my life has changed," he said.

"I will just get on with it. This is what I do, I love playing darts".

The Manchester United fan admitted he does not practise much "as I get bored on my own".

"I think I have the ability to go to the venue, have an hour practising and then go on stage."

The darts sensation celebrated his 17th birthday on Sunday with a trip to a restaurant.

"I just chilled out and had a nice Chinese with my family," he said.

"No-one can get me anything because I can get it myself."

Littler said he is looking forward to learning to drive now that he has turned 17, so that his agent and father do not have to take him to tournaments.

"It's going to be a big thing, it saves my agent and my dad driving me.

"They can put their feet up on the dashboard rather than me doing it," he said.

He's too big to get it i suspect, young spoty always given to an unknown kid you've hardly heard of, until they win it. as far as i know they've never given it to a global superstar, but you don't get many 17 year wonder kids do you.
dunno what this vote split your on about is, a panel decide the winner as stated in your post above. The public only vote on the main award.

This seems to be quite a coincidence but i seem to be finding an awful lot of bbc related content on Luke, think he's a lot more popular than people think.
i get the feeling there is going to be a few squeaky bums around the time of the short list announcement.

I sense panic in your posts Hib, gonna be a long few months for you sweating it out

ofc it will, all other sport won't be shown

This made me laugh

In 1991, angler Bob Nudd received the most votes following a campaign in the Angling Times. However, the BBC deemed this to be against the rules and refused to acknowledge his votes.

Hey layers, keeps those fingers crossed won't you and please do try to get some sleep over the next few months

Its funny actually i think ive counted 90 articles about Luke Littler written by the bbc since his rise, when i searched for the Fav Keely i think her name is. I found 7 articles relating to her from the bbc.......

mmmmmmm now let me think on that one for a while........maybe he needs 200 or more to get that nomination

Its really not 6/1 to win the award is it ? its 6/1 he gets on the list coz when he does he'll be getting another record this year. 1st person to win young spoty and spoty #landslide

if emma won 2 more golds
if kerr had won gold
if kjt had won gold
if peaty had won gold
if hudson smith had won gold
if dina asher smith had won gold
if mat whitlock had won gold
if tom daley had won gold

Luke Littler's thrilling run to the final of the Paddy Power World Darts Championship propelled him to BBC Sports Personality of the Year favouritism in January.
However, Team GB's performance at the Paris Olympics is likely to have a defining impact on the SPOTY market and punters have already latched on to 800m star Keely Hodgkinson.
Her odds have collapsed from 14-1 to 4-1 over the past couple of weeks and she tuned up for the Olympics with victory, and a new national record, in Saturday's London Diamond League meeting.
Bet365 offer 8-15 about Great Britain claiming 16 or more gold medals in Paris, where the opening ceremony takes place on Friday.
The firm go 5-6 that Team GB win over 62.5 medals at the Games and several Olympic hopefuls are prominent in the SPOTY betting behind Littler and Hodgkinson. 

Luke Littler 4-1

The teenager's PDC World Darts Championship heroics captured the imagination of the nation and Littler hit the front in the SPOTY market despite losing to Luke Humphries in the final at Alexandra Palace.
May's Premier League final triumph over Humphries, which featured a nine-darter, kept The Nuke in the headlines although the lack of terrestrial darts coverage may dent his chances of winning the BBC award.

Keely Hodgkinson 4-1

The plunge on Hodgkinson is understandable, especially after she became the sixth-fastest woman in history over 800m at the London Stadium on Saturday.
A silver-medallist at the age of just 19 at the Tokyo Olympics, she has been in sparkling form this year and is around 1-3 to claim gold in Paris.

It was all there in black and white.

If you are trying to manipulate the vote with SM campaigns rather than just letting voters choose the winner then it’s a financial reward not sporting achievement.

If you are trying to manipulate the vote with SM campaigns rather than just letting voters choose the winner then it’s a financial reward not sporting achievement.




PANIC PANIC PANIC

no-one is backing him

Not enough people care these days about SPOTY though - it's just a TV show with a vote on it.