The former general manager of Irish Thoroughbred Marketing will lead Horse Sport Ireland's new international marketing division
HORSE Sport Ireland has announced the appointment of Elaine Hatton as international marketing director.
Beginning on June 7th, Hatton will lead a new international marketing division within Horse Sport Ireland, the creation of which was recommended in the industry strategic plan Reaching New Heights. The division will be funded from an additional allocation made to Horse Sport Ireland by Minister Simon Coveney in the 2015 budget.
Hatton is currently the general manager with Irish Thoroughbred Marketing (ITM) which promotes Ireland as the leading source for the production and sale of quality thoroughbreds worldwide
This seems a very strange state of affairs in what can only be a demotion for the ITM GM or perhaps found the HRI role intolerable?
Also: Noel Hayes Appointed as New Commercial Director for Tote Ireland (from Jan-13)
Tote Ireland announced the appointment of Noel Hayes as Commercial Director of Tote Ireland, Horse Racing Ireland’s pool- betting subsidiary.
Mr Hayes will join the Tote in March from **** where he most recently held the post of Head of Sportbook with responsibility for the non-retail business divisions. Prior to ****, Noel held a number of positions within the Paddy Power group most recently as Poker Retention and VIP Manager and previously as Poker Product and Operations Manager. Noel brings with him a wealth of experience from Commercial, Operations, Customer and Product facing roles which should see him adapt seamlessly to this new challenge.
Noel holds a Masters degree in Finance and Capital Markets from DCU. He has a strong personal passion for the horse racing industry and has been a regular racegoer for many years.
Welcoming the appointment Tim Higgins CEO of Tote Ireland said: “I am very excited to have Noel join the team. The future success of Tote Ireland will depend on building strong revenue streams across several channels and Noel has tremendous experience of doing that with both Paddy Power and ****. In addition Noel’s passion for the industry and commitment to excellence made him the ideal person for this newly created role. The next few years promise to be very exciting for Tote Ireland and its customers”.
Noel Hayes said: “The future for the Tote is bright. Whilst the challenges are plenty so too are the opportunities. I look forward to building the brand, to harnessing technology to improve product delivery and to ensuring that our customers are both rewarded and motivated to support our racing industry. I am excited about taking up this role and about the challenges that lie ahead. I look forward to working with Tim and the rest of his team within the Tote and those under the broader Horse Racing Ireland banner.”
Today's Irish Field tells us he "has left his post as the Tote's commercial director.............and with his vast experience of the racing and betting industries..is likely to secure to a new position shortly."
2013 HRI Annual Report: In many ways 2013 was a year of stabilisation. The economy stabilised and showed signs of improvement in the latter stages of the year which fed through to results. In addition, stability within the organisation has been established based on a clear strategic plan for the future combined with the recruitment of several key personnel during the year. This stabilisation provides solid foundations to build the business throughout 2014 and beyond.