Tonight's 6 Nations Rugby France v Ireland, a UK industry first. 2 adverts being shown split screen in each half during the match.
a shape of things to come, what next? the Football World Cup, Premier League, Champions League, ITV Horse Racing, where we are already used to split screens with RTV and SKY.
The World Cup are having scheduled "water breaks" in every match, whether it's hot or not. I expect most broadcasters will be using these to shoe some ads.
The World Cup are having scheduled "water breaks" in every match, whether it's hot or not. I expect most broadcasters will be using these to shoe some ads.