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British racing targets new audience with £3.6 million campaign 'to raise the sport's profile
British racing targets new audience with £3.6 million campaign 'to raise the sport's profile
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Replies: 131
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Happy Hibby
You mention 30 minutes standing about between races, what we don't need is loud banging music which seems to be in a lot of sports now when a lull in the action. |
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Hopefully not
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Lets be brutally honest, racing is reliant on gambling addicts. There are varying degrees of addiction (from degenerates that will lose everything they earn for the rest of their lives - to those that are "functioning" and have it under pretty firm control - and everything in between those two extremes) - even the tiny percentage that are life-time winners are addicted. But that is the reality - racing is funded by people with varying degrees of gambling addiction. It is reliant on gambling addicts.
Bookmakers (on-line) still have a massive interest in harvesting addicts and technology has enabled them to turn it into a science - but they have no interest whatsoever in making racing the product of choice with which to attract new generations of addicts. Racing will die out as a mainstream sport (if you can even still call it that now) and it will die out at about the same time as the generation that post on here die out. Racing has stood still while bookmakers have moved on; new technology has taken gambling to a completely different set of products. The new products are much more addictive, much cheaper to provide and much higher margin. They are available anytime, any place and to every demographic. You could liken racing to being a tobacco farmer imo. The tobacco farmer is no longer required as the industry that used to buy his product are no longer interested in selling cigarettes, they have switched to shiny new products (vapes) that appeal to a whole new generation of addicts across a much wider demographic. They're making more money and growing their business faster than ever before but the tobacco farmer is no longer part of their plan, he is surplus to requirement in exactly the same way that racing is now surplus to the requirement of bookmakers. |
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not at horse racing lovegod...
BUT... i think it really helps the atmosphere at tennis for example... you see the crowd dancing and looking at the big screen to see if they are on it... it really does add to an enjoyable experience imv... and you can see kids (i mean young kids) really having fun as well... what i hate is a DJ bellowing out in attempt to 'get the crowd going'... it's hideous and is simply the DJ trying to be centre of attention imv... but music in between games/sets really does work with tennis... not horse racing tho. |
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Hopefully not
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That was to your 9.26 post HH
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i think you will find that is the direction of travel the dealer...
complete and utter madness but if they want to waste £3.6 million on gymicks then it's up to them i suppose... i will guarantee one thing tho... FAILURE. |
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whatever happened to that transformative idea they came up with...?
THE COUNTDOWN CLOCK... 10...9...8...7...6...5...4...3...2...1...0... eh we've stil got 3 horses to load... what utter clown suggested that at the BHA and are they still employed there ? even in cricket it sounds hideous... thinking it would work with horse racing was for the birds... laughable. |
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The loud disco music and sockless brigade did a fine job of chasing me from the racecourse tbh….
Four decades of enjoying a day racing…. Fkd now….. I thought about going to the York Dante meeting for the 31st time….then after a split second thought not….. Would be interesting to know what kind of audience/people the new Risen had in mind…maybe show them a brawl at Thirsk…. |
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Sorry,York for the 31st time…..but plenty Dante meetings tbh….
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What track did you hear loud disco music at Quixall? Never heard any music during racing that I recall at any track so if there was any it must have been inoffensive.
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Would be interesting to know what kind of audience/people the new Risen had in mind
---------------------------------------------------------------------------------------- 18-24 ? male/female/other... out for a laugh with their mates... looking to pick up a chick or a bad boy... not the slightest bit interested in racing... just get blootered and go dancing after racing (at the track or up town)... following days and weeks they show absolutely no interest whatsoever in the sport... am i close aceform ? |
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Obvious you have not been racing Hibby and commenting on Festivals you see on tv?
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i must have been dreaming when i was at Doncaster in the mid 80's to see Shady Heights and Emmson winning.
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and the day Persian Punch died at Ascot...
clearly that was just Fantasy Island nonsense also. |
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LOL, it is in terms of commenting about going racing today and making claims of knowing courses are full of the people you clearly dislike, most probably do tbf but most know first hand it is not the case.
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HappyHibby 14 May 25 11:34
Would be interesting to know what kind of audience/people the new Risen had in mind ---------------------------------------------------------------------------------------- 18-24 ? male/female/other... out for a laugh with their mates... looking to pick up a chick or a bad boy... not the slightest bit interested in racing... just get blootered and go dancing after racing (at the track or up town)... following days and weeks they show absolutely no interest whatsoever in the sport... am i close aceform ? Bang on hibb… |
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thought so.
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CagliariG 14 May 25 11:25
What track did you hear loud disco music at Quixall? Never heard any music during racing that I recall at any track so if there was any it must have been inoffensive. Last one at Hamilton (my favourite) was very loud tbh Most PA systems think fodder have hearing problems Newmarket last year i could see Nick Luck wince when the PA system kicked in tbf… |
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Perth last year was ok apart from prices,must say the betting ring resembled a car boot sale tbh,but that’s mainly down to Captain Black imo….
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1.01 there will be brawling at the top meetings this year…..
The native gathering…..showered in cheap after shave and p!ss in cheap vinegar…..throwing air shots like Dean used to do…. |
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Six of us attending the Haydock night meeting on July 4th , being honest though the ONLY reason we're going is the three females want to see Tom Jones.
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It's not unusual tbh.
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Ed having a dig at the PA system at York….
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what song was it playing aceform ?
this one by any chance ? https://www.youtube.com/watch?v=wmin5WkOuPw |
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Dear god,torture of the highest hibb….
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that's what you call a CLASSIC imv aceform.
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Main issues are cost of living and ticket prices and not being able to get bets on the horses at bookmakers.
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cost of living - will only get worse...
ticket prices - will only get more expensive... not get bets on at the bookies - will only get worse. |
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Excellent point steerforth.
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Saw the first 'offering' on the rtv Sunday show today. So so predictable
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Hayden
14 May 25 13:25 Six of us attending the Haydock night meeting on July 4th , being honest though the ONLY reason we're going is the three females want to see Tom Jones. At least they'll be nicely wetted up for you. |
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adverts like this is why despite going to 1000,s of live games ,I've only ever watched one football match in a pub,meeting/been amongst people like those on the advert is my idea of a
DAY FROM HELL AT THE RACES |
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Apart from if you attend a regular race meeting, it will be nothing like the ad portrays. Black people are 4% of the British population, probably a tenth of that is the proportion of the overall attendance figures to UK racecourses. I couldn't care less what the race of somebody is, but the gaslighting is infuriating. Obviously this is an affliction across the entire marketing industry. Do we think if they were trying to draw people into a UK Drill music tour they would be showing a load of old white people bopping away to Stormzy. Er, nope
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No matter how much promotion or marketing one gives to a product it will come to nothing if the product is not sufficiently strong or sufficiently attractive to do justice. At the moment the majority of horseracing in the UK is for the benefit of bookies, and racecourses. There are too many races surplus to requirement and exorbitant prices charged by racecourses to attend.
A weak product coupled by an expensive price demanded = abject failure. This is something the "professional" entities concerned are not aware of. |
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I actually have some education in marketing, believe it or not
 This chap I'm assuming is capable, but delivering the requested brief. It's the brief that's not competent. The ad is what the suits wish UK horse racing was, and will never be. And yes it needs to be segmented, 'festivals' are completely different to Beverley on a Thursday afternoon. If they are targeting people, it's not generic. It's not a weak product in my view, but it contains a lot of bloat and fodder. The racecourses, variety, topography. Definitely a USP. |
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there is no product/rating etc to those their trying to attract,their just horses with a leg in each corner, I was brought up going to to redcart,ripon,thirsk,Stockton with my dad we probably never saw a stakes horse or very rarely,you could live near York,n,market,sandown,etc etc and only ever see potential stakes horses in every race
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I loved going to White City greyhound graded races as I lived nearby then. I also enjoyed watching and betting on Open races esp Invitation, and Derby nights. But, knowing the greyhounds, watching and betting on the graded races 3-weekly nights were just as enjoyable and exciting as the Open races.
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The cost of living crisis is only going to get worse in the next 10 years. It's called a Crisis for a reason. People will not consider going to the races because they will have no money left.
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Racing is a luxury and expensive product. Just watch on the TV better for our wallet.
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