
Jul 23, 2024 -- 1:34PM, The Management wrote:
I take your point Trident - but I think the "cost of acquisition" of a "punter" is ever decreasing for them with the internet, social media, barely regulated adverting, etc. For sure racing was the original "gateway" to suck people in and "upsell" them - but I think media/technology now, means they don't need a gateway at all - they can attract the people they want directly to where they want them to be - i.e. slots and casino. No expensive and labour intensive "gateway" is required.
Cost of acquisition" of a "punter" is ever decreasing for them. I'm sure you're right about that The Management. One of the things wrong with racing for me is the racecourses are taking all the profits. But that Golden Goose is soon coming down, I've heard!
Jul 23, 2024 -- 1:50PM, The Management wrote:
I posted in error on the other/similar thread - but in terms of "cost of acquisition":They are no longer interested in a target audience that consisted of almost entirely middle aged/old men and had very limited hours of play - they can now go after every demographic (including women and young people), absolutely all of the time (24/7).Horse Racing is not required and as a "gateway" is no longer part of the business plan or operating model.
Interesting thank you.
Jul 23, 2024 -- 7:04PM, hulk23 wrote:
Minimum bet limits were a saviour for many Australian punters. Faced with a situation where bookmakers simply refused to let them on if they had a successful record, they were suddenly free to bet (to the specified limit, anyway) and bookmakers had to accept.Minimum bet limits for racing are implemented by racing authorities, and are therefore state-based. In Australia, if bookmakers wish to take bets on racing, they are required to sign agreements with racing authorities. Minimum bet limits have been implemented as part of these agreements.As a result, these limits aren’t uniform across all racing nationally. Minimum bet limits here would sort out the gangster outfits who are simply opening up under the guise of being a bookmaker, then refusing to take any sports bets .... but you're free to play the slots.