What’s happened this year,
Every year they increase cost,not really affecting attendance,so max out the profit.but they ve over done it and lost out.

Supply and demand,trouble is,dropping a couple of quid might not reverse it,so then they look to milk those who do bother.which will compound the decline.

They just need clever pricing,clever marketing,

Why try and get an extra fiver on admittance,when they make that on 1 pint.

Sell it cheap,pile it high .