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The TV companies appear to believe we need sensationalism in our sport to get viewers. The 'greatest in the world' this and the 'greatest in the world' that. It is because they do not understand our sport they only understand hype. It doesn't happen in other sports from what I can see and while they believe hype is a necessary ingredient we will have to suffer the Chapman's of this world. I do have to some of the points he makes are too ludicrous for words.
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*have to say
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as i posted last month yesterday on itv as for every other festival alll about promoting york instead of yesterdays racing and when we get york,nothing aqbout york all about starting to promote leger,champions day ,ayr gold cup etc ,
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What exactly could they have done to promote yesterday 1st tp ? Pointless considering the audience were already watching, PT Barnum didn't put up posters when his circus left for for a good reason, maybe did advertising his next visit and things have never changed for a reason.
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but it happens all season, festival starts and is forgotton about just as quicky as all eyes /adverts turn to next one
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