Does anybody know how many betting firms there are ?

from

https://www.xace.io/payments/gambling-statistics-uk-2022

"There are lots of businesses working in the sector. Overall, the UK Gambling Commission has issued some 3,368 licenses to 2,439 online gambling companies (this was a 5% decrease on the previous year – perhaps unsurprising due to lockdowns). Right now, there are at least 175 online casinos operating in the country."

Thanks longbridge,every time I watch racing on tv from different tracks I notice advertisements for a betting firm that I have hardly heard of,and now a radio station.

Have said it before, but I find it amazing so many companies are able to operate simultaneously - is betting such a growth industry? Would not have thought so. They have barely any USP most of the firms that would take bets either.

I do however recognise that is a rather large pile of closed companies too, even some with bigger 'names' in the betting sector.

*that there is

Would seem that there is plenty money going around to keep these businesses afloat.

I find it hard to imagine the type of punter:

I don't really bet that much, but I've suddenly (randomly) seen this one tiny bookie that is obscure in amongst the other 100s of bookies and huge chains advertised everywhere, but I really want to open an account and bet with this tiny online firm specifically...

enough of them around to sustain the businesses..??

Should just add, I realise there is the initial signup offer issue, but that is hardly any good for long term custom, so doesn't explain that...