Just to add my "two-penworth" for perhaps a bit of balance.

I renewed my Ultimate Subscription in September at £349 (I pay annually). The new rate will be £399 which is an increase of 14.3%. This will be the first rise for me for four years. At the current price, the cost to me is £0.95 per day, I no longer buy the paper version for some of the reasons on here, but mainly because I can simply print a hard copy of the paper here at home.  I am aware that much of the form information is available elsewhere but the key differentiating factor (USP) is the ease with which I can look at pedigree, breeding information and other stats. I am disappointed with the increase but will it change my expensive habit. No!

I'm cancelling, but the most annoying thing is having to phone to do so. So I'll now have to suffer the hard sell and the patronising script before they take no for an answer. Thats if i can get through in the first place. How I hate modern life.

Just done the ultimate for £17.50 for 3 months half price

To be seen with a copy of the Racing Post is akin to having a girlie mag under one's arm. The Racing Post is a bookies' mouthpiece infested with lazy journalism and gravy trainers.