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Judging by the responses - and on similar threads, aswell - This latest 50p per copy price increse could become the Racing Post's -
'Gerald Ratner moment'. |
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Well it certainly qualifies onlooker as it, like Ratner’s products were, is cr@p.
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I can't think of many days in the last 30 years when I havn't bought the Racing Post, other than when out of the country. I have continued to buy it even after subscribing on-line out of pure habit.
I was always going to buy it for Cheltenham week but when I went to buy the paper this morning I had a moment of clarity. It was similar to when the **** went up 50p in one fell swoop, and I just quit about a week later. On-line will do for me from now on |
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Not so sure it's a Ratner moment by the Racing Post.
More likely, a hefty and cynical nudge towards making nearly (if not) the whole business an online operation only with perhaps some sort of special printing contract to enable bulk bundles of the newspaper to be published and sent to each day's horse racing meetings as the one situation where the distribution costs associated with the newspaper version would be covered by selling plenty of copies from the same distribution destination. Another option might be to print the paper version only on a Saturday (does anyone know how big an upward spike there is for each Saturday's sales compared to Sunday-to-Friday ?) Any business that can sell the same output on the same day in different formats but with as wide a price gap as 82p (digital with extra facilities thrown in) and £2.90 (just the newspaper to hold and read) surely only sees an eventual future mainly in just one of those formats. Given the overall sales mentioned elsewhere in this thread of 40,000 per day, it's financial suicide to be printing such a relatively low number of copies at each of 4 different print houses (3 in the UK plus a 4th in Rep-Ireland) and then distributing them in ones-&-twos to each newsagent across the land. Not sure how strange it'll feel without the daily habit of having the Racing Post as a newspaper on my sofa or breakfast-table. However, I gave up my Sunderland season-ticket 3 years ago reckoning that picking-&-choosing my games around different work commitments would be a more justifiable option given the scarcity of feel-good hone performances and I've been to only one game since (the glorious 3-0 win over Everton that kept us up by relegating both Newcastle and Norwich) so that's proved to be a very good "life moves on" decision !! |
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What about the betting shop market dalbers?
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I was in Corals week before last and started reading, on the front it said betting shop edition, £5.25!! Why would shop pay that? They could go paper shop for normal edition
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The £5-25 includes the wall display cards and form.
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Ok, cheers Saxon
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Good question/point about the betting shop edition, parispike & deptford.
Given most of the outlets buying the betting shop edition are chains of bookies also advertising in the Racing Post, I seriously wonder how many copies of that edition are actually sold at full face value with the rest factored into whatever the bookies are paying for their pages or half-pages in the normal newspaper. And that betting shop edition is designed to be far more user-friendly for display purposes than the normal newspaper - for example, the page sequence is designed so that the evening dogs cards are on the back of the pages showing the morning dogs cards or South African races so that there's plenty of mid-afternoon time for the staff to swap those pages round and get double-use from the same sheets of newsprint. Anyway, if the FOBT minimum stake crashes down, there won't be so many shops open and still needing their display edition. |