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They highlight the big drop in viewers since the BBCs coverage. All sorts of theories put forward without the main reason.
ADVERTS a typical BBC viewer in the afternoon with an interest in sport in general would not put up with being carpet bombed with them. In particular the inane Bookmaker type. Just realised why the Post did not mention this something about biting the hand that feeds....
ADVERTS a typical BBC viewer in the afternoon with an interest in sport in general would not put up with being carpet bombed with them. In particular the inane Bookmaker type. Just realised why the Post did not mention this something about biting the hand that feeds....
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Impossible to like any of the C4 team for various reasons. If they got rid of Fitzgerald and Cunningham in particular it would be a forward step.
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It's a commercial station and of course they're going to have adverts, what else would you expect?
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Its not a young persons sport too much bad publicity last few years.
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JM Yes its a commercial station etc. I realise how their business works.
This is a main feature in the Racing Post you would expect them to put forward all possible theories and not avoid one due to self interest. This is unacceptable if you seek credibility. |
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But the Post has no credibility. I'm not defending them but they are a business and they're not going to alienate the source which provides 80% of their advertising revenue. The paper isn't a moral crusade, it's a business pure and simple. To expect anything else from them is naïve.
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JM-Sorry cant agree with that. If a national newspaper reported on a subject and left out a key fact in their own interests they would risk losing credibility and subsequent readers.
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losing readers doesnt bother them
losing revenue does |
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I appreciate what your saying Rayman but there's a significant difference between the two. A national newspaper is usually not reliant on one sector for the majority of its advertising whereas the Racing Post does.
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The Sporting Life also relied on bookmakers' advertising as their main source of revenue. But it was far more journalistically objective than the Racing Post has become during the past 15 years or so.
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i suppose you could argue if you cannot be objective and need to compromise your opinions then dont bother running the article in the first place
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The Sporting Life died when the bookies stopped advertising in it (and when they stopped buying 3 copies a day as betting shop wallpaper). Be careful what you wish for.
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how do they work these out, always wondered how they came up with any of these figures for any program
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It's from a sample audience and this is how it's achieved:
"In order to estimate viewing patterns across all TV households, a carefully selected panel of private homes is recruited. The Establishment Survey is carried out continuously by Ipsos MORI in order to track changes in UK household characteristics. From this we can ascertain the types of households we need on our panel to make sure it is representative of the whole of the UK. We then recruit households to be on the panel that suit the necessary demographics, TV platforms and geography, as well as other variables. The BARB panel consists of 5100 households, which each represent about 5000 other households across the UK. Once a household has been recruited to the BARB panel, Kantar Media fits every TV set in the home with a meter. Software meters are also installed on laptop and desktop computers, and tablets. In order for the meter to know who is watching, each member of the household over the age of four is assigned a button on a special remote control. If they enter a room while the television is on they must press their designated button to register their presence and press it again when they leave to show they are no longer watching. We know what panel members are watching through an audio matching process. The meters take an audio sample of the programme, which is then turned into a digital fingerprint and matched to a reference library of programmes. It takes 15 seconds for the audio to be recognised and therefore matched but we report viewing on a minute-by-minute basis. When two channels are playing the same content, for example one in standard and one in high definition, the broadcaster applies an audio watermark. This is inaudible to the human ear but can be picked up by the meter, allowing it to allocate the data correctly. We have an additional technique for homes that use Sky, which involves accessing service information codes from the set-top box. We have also started working with metadata tags, which are embedded by broadcasters into online television content. The data from the panel are sent back to Kantar Media at 2am before being processed and weighted to be representative of the whole of the UK. They are then released to the industry at 9.30am each day. These figures are called ‘overnights’ and show all of the previous day’s TV viewing. These figures not only include those who watched the programme at the time it was broadcast but also those who recorded it and watched it back the same day. This is referred to as ‘viewing on the same day as live’ or VOSDAL". |
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@the dealer -- how do they work these out, always wondered how they came up with any of these figures for any program
BARB has a big panel -- thousands of people with electronic gizmos to check what they watch; then they extrapolate to the whole country. See the explanatory videos at: http://www.barb.co.uk/resources/barb-facts/how-we-do-what-we-do?_s=4 |
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It's owned by the major terrestial broadcasters, Sky and the IPA.
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jeez lol
cheers Ramruma |
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and Johnny
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No worries. A friend of mine was a participant. After about two weeks he said he felt like one of Pavlov's dogs.
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Whether it's Mottershead, Down or Millington, whoever does this sort of article never criticise any of the personnel presenting programme, as though it's not a factor at all. For instance why would any floating viewer tuning in and faced with Tanya Stevenson for a few minutes be encouraged to tune in again?
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wish i could be on the panel, as I only watch programmes of the highest quality (but across all sectors), I could single-handedly save BBC4 - with allit's history, science and art documentary progs - and wipe out the trash. I'm sure.
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pre-fobts , you would have a wide age range betting on the horses , dogs and football in a betting shop .
now, all the "new" young blood that goes into the betting shops head straight for the fobts and the old horse racing punters sit in the other side of the shop betting on the horses . no one mingles anymore . the new young gamblers do not get introduced to horse racing as the fobts are far more fun and interactive , so the sport is slowly dying . |
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i would argue pablo that plenty of old betting shop punters have been enticed into and now play fobts. as for new blood i agree no interest in racing but do come in to plave football coupons
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plenty of old betting shop punters have been enticed into and now play fobts
yes TD , that as well . pre fobt , the gambling money in a shop was mainly spread across horse racing , dogs , football . now it is spread thinly across said sports , with the fobts taking about 50% away from them pre-fobts . what can horse racing do to increase its popularity ? I don't know  |
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in shops very little because the companies eggs are all in one basket, even the courses have sort of put the product as secondary behind drink and entertainment. a long hard struggle imo
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Flashing shots loud music, commentators bawling out the finishes of past races do not attract punters.
Even the introduction puts me off. The problem they have got is so basic it's laughable, and the harder they try and shove it down our throats the worse it becomes. Years ago when racing became less popular on the telly due to people finding other attractions, they tried to make racing more appealing to attract new viewers. Instead they made it less appealing to the ones they'd already got. They should have accepted that telly racings best days were over and simply accepted it. Now they're simply going from bad to worse. |
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rayman
20 Nov 15 09:22 JM-Sorry cant agree with that. If a national newspaper reported on a subject and left out a key fact in their own interests they would risk losing credibility and subsequent readers Crikey, a bit naive...the Murdoch media doesnt leave out key facts, they just dont report on subjects that arent in their interests |
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Racing primarily a betting sport rather than a spectator sport or ta least betting is a far more significant portion of its appeal compared to other sports which can survive on their spectator appeal alone. The problem is that racing does not own its own purse strings and the owner of those purse strings ie bookmakers are becoming less interested in promoting racing. They are in fact doing the opposite by refusing bets unless a customer clearly has MUG tatooed on their head. The net result is a decline in new customers coming through and a racing industry trapped in a meaningless dance around its real owners that will lead only to further decline.
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I was a regular viewer when the programme started at 9 o'clock. The decision to air one hour earlier was ludicrous. To be honest, it was getting a bit 'same old', Thommo acting silly, Tanya not really convincing, Nick Luck a bit like Lord Fauntleroy (whoever he is).
Sometimes things pass their 'sell by' and perhaps Morning Line's time is up. |
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What Channel 4 needs is more Gok Wan... that's what the viewers really tune in for.
Forget actual analysis like Mick "lovely looking 'orse" Fitzgerald or Graham "its a tricky race and I wouldn't like to pick a winner" Cunningham. Get Gok on and more women in dresses. Throw in Claire "you must be disappointed/really happy with that" Balding and it's a sure fire ratings winner. |
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Football is king when it comes to betting now horse racing is dying a slow death.You could have all the geordie shore,only way and essex stars presenting it and it would not entice todays youngsters to bet on what is essentially watching horses being whipped.
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Clear the rubbish out and start afresh with Lydia Hislop running the show. Add some communicators like Mac, Franks , Ali Downe and Ian Bartlett then there is a chance of a revival.
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DesperateMunter - I agree with you on that - BBC4 is the main TV channel that I watch for the same reasons that you mention. I tend to find YouTube more entertaining than TV these days as you can see some great stuff such as science documentaries, complete concerts, both classical and popular music plus a myriad of other stuff - something for everybody on there really. You can even watch selected horse races if you are so inclined!
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