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Paddy Power Merger: The final betrayal?

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Replies: 167
By:
Wesdag
When: 26 Aug 15 18:39
It's called marketing.
By:
pmbets
When: 26 Aug 15 18:41
Sparrow I meant as how much Betfair needed the money at that time.
By:
pmbets
When: 26 Aug 15 18:42
Remember Flutter ran out of cash then they merged with Betfair.
By:
pablo-fanque
When: 26 Aug 15 18:43
£25,000 in 2001/2002 now worth several millino pounds

maybe to Wonga dot com
By:
liberator of the oppressed
When: 26 Aug 15 18:47
If there was a credible alternative we'd all be off. Be interesting if somebody had the balls to go back to those old precious principles wouldn't it and set it up? Purple is fecked and past its sell by date and nothing will reserect that including Lazarus. From small shoots ...
By:
roida
When: 26 Aug 15 18:48
there is a credible alternative daq..one of the mysteries of my life why all the in runners aint switched.
By:
sparrow
When: 26 Aug 15 18:50
It's up to the big players such as yourself to make the first move.
By:
roida
When: 26 Aug 15 18:53
needs to be a mass migration...aint even been discussed...ming boggling.
By:
sparrow
When: 26 Aug 15 18:55
The problem seems to be that the main people concerned don't seem to talk to each other.
By:
liberator of the oppressed
When: 26 Aug 15 18:57
I'm up for mass migration which would seem sensible but surely not credible alternative and would rather top myself than bet with those numpoes.
By:
RBoyd86
When: 26 Aug 15 18:59
I've never used ****, what is seen as the pros and cons with moving to them?
By:
liberator of the oppressed
When: 26 Aug 15 19:04
We would be going from a Beano to a Dandy or might even by a Tammy. What about customers because nobody gives a **** about us. Where's the old BF site gone for numpties like me who enjoy simple things like Dom Pom. That's progress. So was Ratners once.
By:
Send.in.the.clowns
When: 26 Aug 15 19:09
both companies have turned the proverbial back on any customers with half a clue, and the profits roll in. the merger will work because the man at top is different class. Wouldnt have much faith in corals and crookes merger though.
By:
roida
When: 26 Aug 15 19:09
RBoyd86 26 Aug 15 18:59 
I've never used ****, what is seen as the pros and cons with moving to them?


no PC.
By:
RBoyd86
When: 26 Aug 15 19:11
ok negative? must be one as we havent moved there yet. (i don't pay PC atm to be honest)
By:
geoff m
When: 26 Aug 15 19:12
RBoyd86 • August 26, 2015 7:11 PM BST
ok negative? must be one as we havent moved there yet



that is the negative!
By:
roida
When: 26 Aug 15 19:13
dont know any negs really..gruss has a daq ba..plenty liquidity pre race..but in running is hopeless. as i say..nothing much baffles me but this does.
By:
RBoyd86
When: 26 Aug 15 19:15
lol seems lie
By:
RBoyd86
When: 26 Aug 15 19:15
like we we only have ourselves to blame then?
By:
frog2
When: 26 Aug 15 19:17
There is no credible alternative because the £20 and £50 punter will not move. The big players need these players to help make the the markets flow. Betfair got all the good press and word of mouth publicity in the early 2000s. They are betting exchanges.

This was a once in a generation chance to get punters into exchanges. When other firms fought back with account closures and gifts for losers Betfair joined them rather than promote the exchange. Instead of a big anti-bookmaker campaign saying how disgraceful retrictions to all but losers are Betfair introduced the Premium Charge and became a bookmaker themselves.

The market is now well and truely split. The exchange for people that might win and lots of offers and crazy prices for people that currently lose. If any of the current losers start to win they too will be banned by bookies.

The only way to stop this train is education. If people cannot win they should not be able to lose. There are so many flashing lights and options punters have no chance unless they get organised and focus on one or two areas of betting. Betting can be entertainment but surely it is more entertaining to try and use skill to pick a winner than bet on anything that moves.
By:
sparrow
When: 26 Aug 15 19:23
Do the bookmakers still use purple?
By:
pmbets
When: 26 Aug 15 19:24
Betfair Marketing Fuels Their Success
While Andrew Black once had a unique idea, he was never shy about sharing it. In fact, he pitched it to everyone under the sun, which perhaps, initially cost him landing venture capital and also increased the competition. By March of 2000, Betfair wasn't live yet, while other exchanges such as Betmart, Betswap, and a few others were. At this point they hired JoJo Pimrose who had formerly worked at Bloomsburg and News International. She had a 12-week deadline to come up with a marketing plan for Betfair's expected June 2000 launch.

Initially, Pimrose had nothing earthshattering to share. Her ideas were along the lines of "the eBay of betting" and "the NYSE of betting," which are rather simplistic pitches. She herself was frustrated and went to a marketing firm called Circus with only a £120,000 budget.

Circus agreed to help and came up with a unique idea. The company would spend £20,000 on a launch party, and then run a "death to the bookmaker" campaign. Ed Wray didn't like the idea, but he went along with it. He and Black appeared in gangster clothing, set up fake bookmakers picketing outside the launch party, and held a New Orleans style funeral running a coffin through the city of London. The media loved it, and there was a huge write up in the Sunday Times and other newspapers. Also, the Racing Post, which was very picky about whom they accepted advertisements from, approached Betfair on their own wanting them to be a sponsor.
By:
appformat
When: 26 Aug 15 19:30
only for the Golf sparrow.
By:
pmbets
When: 26 Aug 15 19:31
Finally as we are in the final days of the exchange people are coming together.Reminds me of the very early days of Betfair.
The death of Betfair exchange is here and the coffin is in the undertakers.
By:
ProSniper
When: 26 Aug 15 19:32
Nice post, Frog. Although I had to laugh at your apparent belief that the creation of Betfair was to bring the established firms to their knees and benefit punters? Laugh Betfair was just another business being set up and run for nothing but personal gain. The success of it meant expansion was inevitable, and that was always going to be the downfall of the exchange that once was. For how was the "middle man" supposed to expand without increasing commission on big winners? and opening up their own book with all that virtual nonsense and **** casino games that all its competitors have?

Like all big businesses, Betfair couldn't give a **** how many people they inconvenience with change, as long as any change they implement increases their profits.
By:
Wesdag
When: 26 Aug 15 19:55
Precisely.
By:
homefortea
When: 26 Aug 15 19:56
So when I put my £1.46 ew on at 20/1 with paddy power will the price still automatically change to 16/1 or will the new super organisation be big enough to absorb the potential hit..

Just a thought.
By:
pa lapsy
When: 26 Aug 15 20:35
Appformat 19.30 "Only for the golf Sparrow", really? a few examples,note the gulf between back and lay.
P Harrington bf 440-500 bd 310-655
S Piercy     bf 270-290 bd 176-440
J Dufner     bf 280-290 bd 180-440

Plenty more examples like above for admittedly longer priced players,a while ago bd were matching what was up on bf for a long time(before takeover) but while it is only conjecture on my part there is only a certain amount these days and that figure is very small, as the ad says when it's gone,it's gone. You have a choice of putting in an order at the same price or even a tick or two less and tbf it does get matched quite often but what a shocking mean looking disparity between the two exchanges and the wonder is are them prices there so that a mug takes them and the bd "bot" takes the bf price,no prizes for the answer to that.
By:
dukeofpuke
When: 26 Aug 15 20:36
lets all stage a march pass  Icon One, Lytton Way, Stevenage, Hertfordshire, SG1 1AG, United Kingdom. with our little wooden coffins
By:
tommo1000
When: 26 Aug 15 20:45
will everyone move to the purple site then????very surprised the purple mob,before they flogged it to ladbrokes,never made the inroad into betfairs market after the premium charge
By:
EastLower Gooner
When: 26 Aug 15 20:50
Well said frog!
By:
pa lapsy
When: 26 Aug 15 20:55
It was well said,a brilliant opening post.
By:
matt hughes
When: 26 Aug 15 21:49
Bookmakers are too clever and have the Gov't im there pocket and punters are too stupid, constantly amazed that people still use bookmakers when betfair is available and how weird is it that there is a legion of forum users that jump up and defend bookmakers on here.  There will be a time soon when another exchange can come in  take the market
By:
cacique
When: 26 Aug 15 22:33
does unbiased work for betfair?


http://community.betfair.com/horse_racing/go/thread/view/94102/28817889/has-the-voler-la-vedette-fiasco-subsided?post_id=514582443#514582443#flvWelcomeHeader
unbiased • January 4, 2012 5:06 PM GMT
How many races traded over the years?
How many major sporting events traded over the last few years?
How many footie matches traded over the years?
How much money traded over the years?
A LOT,WITHOUT TOO MANY HICCUPS,then the Leopardstown race happens and many are turning it into a major catastrophe for players and this exchange.
It wasn't a major catastrophe,it was a glitch that didn't affect many,yet they want to put the boot in,and turn it into something it isn't.
You should speak as you find,and I have traded large sums since the early days of Betfair when they had much smaller premises and only a handful of staff.No problems over those years whatsoever,and no,I don't work for them,but am a shareholder.
How many have had any serious problems?I would imagine very few,and when you think of the amount transacted on here they would be highly insignificant.
By:
Coachbuster
When: 26 Aug 15 22:33
http://www.ebay.ie/itm/Fulham-WHITE-adults-football-shirt-2002-03-Adidas-NEW-SIGNED-BETFAIR-SIZE-M-L-/181820316378


collectors item one day ?
By:
BARROWBOY
When: 26 Aug 15 22:59
its a pity bf didnt ring pmbets after the vlv fiasco,he could have given them a few million then i would have got my £20k instead of the offer of a commission free bet on the chinese volleyball.
By:
duffy
When: 26 Aug 15 23:00
http://www.thisismoney.co.uk/money/bills/article-1633409/Historic-inflation-calculator-value-money-changed-1900.html

37,621.70Grin
By:
NorwichRob
When: 26 Aug 15 23:20
Frog - wd
By:
go-all-in
When: 27 Aug 15 00:16
Frog for Prime Minister. Well said.
By:
racingguru
When: 27 Aug 15 00:51
Responding the OP - Agree with almost everything in the post. I used to work with bf in the early days 2002-2004. The problem was in the early days even though the number of users was growing fast bf wasn't really making much money and once the free acquisition of new players dried up they had to look at other options. This is where they made key mistakes in trying to expand too fast in new markets that cost them lots of money rather than continue with their solid growth that was eating into the bookies share.

I didn't have a problem with their expansion into games, poker etc but that should have been done one they had captured a bigger share of punters via the exchange. Once they started expanding too fast and the costs became too high they started with the PC and other changes in commission points for more revenue. Yes, they needed to address the fact that some people were winning too quickly (fairly or unfairly) but they needed to do it an another manner that made the game fairer and incentivised liquidity providers and straight punters and charged traders more (they've always had the best deal with bf).

Idealistically many of us are disappointed that bf didn't turn out to be what they said they set out to be but from a business standpoint they've been a huge success.
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