Aug 31, 2013 -- 9:58PM, Just Checking wrote:
Liquidity disappearing is the death of trading as you risk being matched one side and unable to be matched other side (or only at very bad red odds).So traders also leave the market.It's a death spiral.
Bang on. As someone who has provided more liquidity in tennis and rugby HC markets than most in recent years, certainly the former, is now not worth bothering with unless one of the really big names is playing, and even then it's marginal. It is physically impossible to trade because there are no backers. If there are no backers, there's no ability to trade and if there's no ability to trade, margins are only going to increase, thus making it even less appealing for backers.
As I said when I was asked if the rugby 'change' would affect my betting activity, that rather depends if there's any more backers' money in the market. I'm always willing to pump more money in if there's an ability to trade.
I think a few things have helped us get to the stage we're now at. 1) PC 2) HUGE time advantages for those prepared to pay for the privilege - who wants to get picked off on markets where the prices are changing before the events have unfolded on the TV? 3) An ever-increasing lack of loyalty to BF (I think that's under playing it) 4) A half-arsed attitude towards Live Video, which, if they could be bothered, could go some way towards addressing the issues created by #2 5) The sportsbook 6) A complete lack of understanding of how the exchange functions from successive management teams
As has been said in Frog's thread, the fact that they were looking to do something to increase liquidity on the rugby markets - however flawed that plan may have been - is the first real indication we've had that someone at BF Towers is starting to wake up and smell the coffee.... Is it too late? For me, the sad thing that remains in all of this is that despite everything, a REAL alternative is still to emerge....