General Betting
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14 Jan 13
11:00
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Date Joined:
30 Oct 02
The casino and bingo giant Rank has put its loss-making online sports betting arm Blue Square up for sale.
Blue Square, best known for its sponsorship of the Conference leagues, was bought by Rank a decade ago for £63m, and it is likely to make a considerable loss on any sale. Rank said it was undertaking a "review of the business", which is generally code for it being up for sale.
Rank's chief executive, Ian Burke, ran a similar review in 2009 when Blue Square won a reprieve.
Blue Square, best known for its sponsorship of the Conference leagues, was bought by Rank a decade ago for £63m, and it is likely to make a considerable loss on any sale. Rank said it was undertaking a "review of the business", which is generally code for it being up for sale.
Rank's chief executive, Ian Burke, ran a similar review in 2009 when Blue Square won a reprieve.
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Replies: 15
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How Alanis Morissette that Blue Sq are owned by Rank.
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The brand is very weak and it doesn't have a USP, it's not making any money, probably has next to no assets and unless it has a foothhold in a particular countries' consciouness that another firm is missing and would like I doubt its worth much at all.
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they have something called "blue square VIP" on their site - "Fancy yourself as a high-roller?" Chance would be a f*****g fine thing!
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will this affect 888 ?
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I'm not sure the brand is that weak. Most people will have at least heard of them, even if they have never used them.
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When I say the brand is weak what I mean is this:
Bet365 have Ray Winstone's spinning head and "hundereds of in play markets". Paddy Power have a mercurial owner, Athletico Kebab, special offers and a high street presence. The Big 3 are the Big 3 VCBet offer the best premier league prices Betfred have a big high street presence and a Mancunian slaphead as an owner Betfair offer the best prices Skybet are the betting arm of Sky TV What exactly are Blue Square? I know they are a betting firm, but what are they? They sponsor the Conference but that doesnt actually tell me who they are or give me a reason to use them. And if you did use them you would notice they'd gone downhill a lot imo since 2010, clearly cutting costs but hoping to remain on the same level competitively. |
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And for that reason I'm Out.
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one tip for anyone trying to make bs work - sort out online limits. In the past year i've had four winners out of 15 bets (correct scores, first scorers, doubles) and they will let me have £20 on a Sunderland/Bradford double this week.
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You're lucky you can get £20. I can't even get a fiver on. Joke company.
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"sort out online limits"
That could be their USP - run the operation like a proper book but that is never going to happen. I agree with Clydebank. Of all the various operators you can now use online BlueSq are coming in way down the ladder in terms of which sites I would expect the average betting £ to be attracted to. |
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I think it's getting harder and harder generally to be a 'one-stop shop'.
Price-insensitive players increasingly prefer the FOBTs or online games, and anyone w/ an internet connection can check best price. In fact exchanges are not the threat to conventional books' livelihood that they might have feared: they get a free tissue, can create false gambles and there are any number of ways to make the phenomenon work for them--like buying an exchange or having a brokerage or commission model. But if a company like blue sq is not going to be best price as often as Viktor or decant its liabilities as efficiently as 3.65, then it's not going to survive. |
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they will let me have £20 on a Sunderland/Bradford double this week.
Sunderland 0-2 Bolton Crewe 4-2 Bradford  |
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They were once at the forefront of global betting with gambling opportunities such as, Live Snail Racing (1st Snail to climb a big stick) and Hamster Drag Racing (Which was a 6 trap race, featuring live Rodents propelling toy cars)
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BS been down all day
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askari
how do 3 65 decant liabilities ? |