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Interview with former betfair head of education - Scott Ferguson

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Replies: 78
By:
Lex
When: 13 Dec 11 16:09
for *what
By:
Lex
When: 13 Dec 11 16:11
ok your charges are high - but how much have you profited compared to the average mortgage payment?
By:
andyl
When: 13 Dec 11 16:13
I have lex ten times over that is the point....and now i am being shafted for my loyalty !!! couldn;t make it up...wouldn;t be a problem if there was a decent few alternatives but there is only 1 and its pants for in running
By:
StreetFutsal
When: 13 Dec 11 16:13
andyl - I'm aware of what liquidity is thanks, - but you can't have your cake and eat it, a business is a business - it's main aim is profit - the PC was designed to increase company profit so individual sob stories are not of interest to them to be honest.
By:
abolo
When: 13 Dec 11 16:15
Is a core customers useful for a firm ? 100 customers paying 1 pound is more valuable than 5 customers paying 10 pounds
By:
andyl
When: 13 Dec 11 16:18
but lets face it over 90% of betfair's customers lose.....and the less than .5% who win decent money consistently now form a large % of betfairs overall profits....

the only difference now between betfair and a bookie is that bookies restrict or ban succsessful customers betfair just takes a nice slice of their earnings
By:
Lex
When: 13 Dec 11 16:22
Also you can get a bet on easier with betfair.
By:
andyl
When: 13 Dec 11 16:23
it's irrelevent....betfair moved the goalposts recently....until then i never paid anything in pc because i generated too much commission....now i am being penalised just becaused i have earned more than 250k in my lifetime but over 7 years that works out to be just over 30k a year....betfair management has lost the plot doing what it did with pc2....and maybe it has killed itself time will tell Grin
By:
abolo
When: 13 Dec 11 16:23
Maybe, andyl, i'm ignorant of the numbers on that matter. I always thought Betfair was doing most of its profit with little customers attracted here by ads than with the big players, but maybe i'm wrong.
By:
StreetFutsal
When: 13 Dec 11 16:26
True, they took a big risk by biting the hand that feeds them, but looking at the aftermath - the big players are still hungry and are still feeding.
By:
Feck N. Eejit
When: 13 Dec 11 16:26
If bookmakers didn't restrict winners and exchanges were made illegal how many of betfair's successful customers would continue to be successful? It would be very near 0% as bookmakers are hardly going to allow themselves to be cheated the way betfair allows those who truly fund the exchange to be cheated. Neither would they be giving out the information traders require to function.
By:
Feck N. Eejit
When: 13 Dec 11 17:01
Is 20%, or even 40%, not a good deal for most when you consider betfair supply the mugging facilities, the mugs and pay off the "law"?
By:
StreetFutsal
When: 13 Dec 11 17:21
There should just be a fairer commission structure then everyone would be happy.
By:
McChicken_Sandwich
When: 13 Dec 11 17:44
Feck N. Eejit
13 Dec 11 17:01 Joined: 10 Jan 02 | Topic/replies: 6,144 | Blogger: Feck N. Eejit's blog
Is 20%, or even 40%, not a good deal for most when you consider betfair supply the mugging facilities, the mugs and pay off the "law"?


Is 40% a good deal for you, feck?
By:
FINE AS FROG HAIR
When: 13 Dec 11 17:47
Well I never.
A thread involving BF turn into the usual circus event.
Successful punters complaining about the PC. Not all just some.
Feck trotting out his usual lazy, greedy trader arguments.
Anything new today folks ?
By:
paul_sw
When: 13 Dec 11 17:55
Unadulterated greed.

But they, or more correctly those who harboured ambitions of a huge flotation, weren't happy with the small profit margins from the exchange and wanted to screw punters for more and more.

Shocked
By:
Feck N. Eejit
When: 13 Dec 11 17:56
No M_S. The sins of the cheats and traders have been visited upon the straight players. 40% would be perfectly acceptable if the site was gambler orientated but as it's run for traders and cheats it's too much.
By:
McChicken_Sandwich
When: 13 Dec 11 18:23
Why do you group traders and cheats as almost one and the same?
By:
McChicken_Sandwich
When: 13 Dec 11 18:25
Anyway, scrap that actually, there's no point you peddling out the old routine.

Hopefully the new supremo doesn't continue the squeeze further.
By:
Feck N. Eejit
When: 13 Dec 11 18:31
I don't but they're the reason I'm on 40% and will probably be taxed at some point in the future.
By:
dlarssonf
When: 13 Dec 11 18:51
ffs another thread hijacked by the bitter buffoonCry
By:
no moves
When: 13 Dec 11 18:53
Isn't proxima centauri the nearest star to us after our own sun?
By:
Feck N. Eejit
When: 13 Dec 11 19:12
ffs another thread hijacked by the bitter buffoon

What kept you arsfondler. Laugh
By:
dlarssonf
When: 13 Dec 11 19:14
wow that's brilliant.

Laugh


Feck N. Eejit     13 Dec 11 17:56 
No M_S. The sins of the cheats and traders have been visited upon the straight players. 40% would be perfectly acceptable if the site was gambler orientated but as it's run for traders and cheats it's too much.

why are you here?Laugh
By:
Feck N. Eejit
When: 13 Dec 11 19:28
why are you here?

wow that's brilliant

Laugh

I wasn't talking about the forum.

Feck N. Eejit
By:
FINE AS FROG HAIR
When: 13 Dec 11 20:56
I don't know about anybody else, but in this " friendly" exchange between feck and dlarssonf, I can't exactly work out who is saying what to whom.
But does it matter ?
By:
aspy65
When: 14 Dec 11 14:35
who is the pc creator ?  is there a well known name in the betfair company who first came up with the whole pc concept ?
By:
jabmast
When: 14 Dec 11 14:45
The guy who invented the pc, used to be on here, went by the name of "bot".
By:
good value losers
When: 16 Dec 11 00:17
andyl     Joined: 28 May 02
Replies: 633 13 Dec 11 16:23 
now i am being penalised just becaused i have earned more than 250k in my lifetime


Shocked you must've achieved an amazing turnaround in fortunes Laugh you were one of the original and biggest jonahs on the site 6 years ago. i remember you stopping one odds on shot after another over the jumps. bigged up kauto star at long odds on in a 4 horse race when he fell and was out for the season!
By:
askari1
When: 16 Dec 11 16:22
Brean Corcoran, who had the top job at a bigger, faster-growing bookie, is joining bf; and that can only be b/c he sees the exchange model, properly marketed, as having better growth prospects.

The only reason for this in turn is that it can offer market-efficient prices. Supposing that markets evolve towards an equilibrium relatively quickly this means that volumes drive company profits at an exchange.

The current people at the top of bf do not see price as the driver that will help them attract more customers (or do not see it clearly enough). They are more interested in cross-selling non-core products to customers and getting a greater share of customers' betting pound.

We have to hope that Corcoran improves things for the marginal (say breakeven b/f comm.) punter, so that everyone who takes something from the exchange (the operator, winning punters, hedgers) can benefit again from a healthy ecosystem.
By:
askari1
When: 16 Dec 11 16:27
Where I don't agree w/ Scott Ferguson is in thinking that it was ever feasible that the most basic kind of 2 quid punters ever had any kind of aspiration to 'move up the food chain' by trading or spending more time on here applying more complex strategies like book-making.

There are always going to be huge quantities of betting fodder for people who can program or even price; and it's rather in the long-term interests of winners that the small fry shd 1) lose less than elsewhere; 2) lose slowly; 3) arguably, not lose implicitly the second they have placed their bet due to an advantage bf provides its resident winners.
By:
Coachbuster
When: 16 Dec 11 16:40
I read this  on another forum  - rather interesting view from BDQ Towers ,but surely if both BQ and BF lock horns for business there would be something akin to a price war ?


What is the comhttp://centrecourttrading.blogspot.com/pany's attitude towards those who might win consistently?


We prefer to look at whether a member’s activity is positive or negative for the exchange ecosystem as a whole. Positive behaviour such as liquidity generation can be rewarded with lower commission rates and negative behaviour discouraged through higher charges. That’s how we approach our API charging and it has nothing to do with winning or losing.



What are the company's general thoughts about the Betfair Premium Charge and is it something that you would say will never happen on ****?


We love the Betfair Premium Charge as it has given our business a big boost! Seriously though, we believe charging should be about contribution to the exchange as a whole and not about winning or losing.
By:
askari1
When: 16 Dec 11 17:02
They are surely just saying that. A winner is a winner is taking from the bookie.

Bf did miss a trick, though, in not discriminating between price offers and price-takers in its calculation of implied comm.
By:
TheManIsAGent
When: 16 Dec 11 17:07
Are you saying that the changes to the pricing structure were not well thought through? Laugh
By:
frog2
When: 16 Dec 11 21:10
'Bf did miss a trick, though, in not discriminating between price offers and price-takers in its calculation of implied comm. '

What is the difference? If someone pays a low commission to winning ratio who cares if they put up prices or take prices others have put up? Both generate liquidity. The key thing is the rate people win at.

I just wish the head of Betfair would sell the PC to investors and punters as a concept. I think it was Mark Davies that wrote on his blog something like the CEO should be the face of Betfair. But we never hear anything from him. Betfair want the winners to take less out of the ecosystem. I buy it to as an idea if that money is somehow used to make losers lose slower. If the money is just added to Betfair's profits it is doing nothing to help the longterm exchange ecosystem. I would like to see that money (i.e. the money taken in PC) reinvested in losers.

Lower commission or a proper sportsbook linked offering Betfair prices leveraging on the liquidity generated here. They havent tampered with pricing at all. On 5% commission how can they compete on football and American sports. What happened to differing market base rates?
By:
askari1
When: 17 Dec 11 02:29
frog, if pc were given back to losers in the form of ring-fenced seed money that bf just wrote off as an absolute loss a la sporting options Wink, I wdn't hate the principle of pc so much, but I believe it's just used to boost the bottom line.

I was describing pc as an intervention in pricing--by implication bf make it more expensive to play for the pc payer, forcing them to take on a greater margin of safety and thus give worse odds to the casual or opinion player. In horseracing, the sport for which the betting shape of the events shd give bf their best opportunity of being best price, turnover seems if anything to have fallen away. That is, punters are leaving bf to bet (or spend their money or save) elsewhere. This suggests to me that the modifications to pricing effected by the pc are having an adverse effect on the company's competitiveness. (This seems true in principle even if the vast bulk of money matched on the horses is surely between counterparties and a very small handful of tiny-margin near-off 'books').

My thinking on price-offerers were that they enhanced the betting experience of casual bettors by giving a fine spot price. If offerers are filled in more often, they can afford to win at a worse rate, and they're further unlikely to be following momentum strategies.
By:
Win only - Sp only
When: 29 Dec 11 22:34
ttt
By:
BIG GURU
When: 30 Dec 11 00:51
Scott Fergusons blog on this mess
http://www.sportismadeforbetting.com/
By:
Lori
When: 30 Dec 11 14:01
one senior manager who wanted to back the tie in every cricket match to ensure no loss of commission

I remember my local casino banning a big punter from roulette because he was messing up the drop percentage. I always thought that would be the stupidest thing I ever heard regarding running a gambling establishment, but boy the above line runs it close.
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