Share price on the up?

The hackers have taken over

I've now seen the answer - quarterlies published today.

Having read the quarterly statement you have to admit it, "targeted pricing changes" (presumably the premium charge) have been a vibrant success.

"Trading has been encouraging in the second quarter, including a good start to the football season. Consequently, Core Betfair revenue in August was up 12% versus the same period last year and, whilst it is still early in the financial year and the economic environment remains uncertain, we remain comfortable with the outlook for FY12."

I had a look at this... they fared a little better than expected...

if I'm correct the premium charge was only in effect for a maximum of 3 weeks (18/7, 25/7, 31/7) during this financial reporting period (1/5/2011-31/7/2011) so it must be proving pretty lucrative...

It looks to me something like £0.5m per week... which would be the fabled 500 customers paying an extra 10k per week. 

Is the charge structured such that these people will pay more in the first weeks they are charged due (as their lifetime comm number increases to the set level)?

I should correct myself... as betfair have said - the PC is designed to ensure they capture more of each punters wallet, so this might have provided the boost (as opposed to direct PC revenue)