with new betfair funny advert on bums of girls who play volleyball, you take photo of girls bums and then secret code direct you to betfair website i think. can you take photo from tv, or do we need to go to volleyball games with camera and get close to girls to take photos of their bums? i dont understand how is working this idea. where is best place to go to see these girls bums?
British Women's beach volleyball team signed up in test marketing technique
Online betting exchange Betfair have entered into an advertising deal with the British Women�EUR™s beach volleyball team that will see Quick Response (QR) codes printed on the back of the team�EUR™s bikini bottoms.
QR Codes can be read by software, usually offered as a free download, on smart phones. The QR Code, once photographed by the smart phone, will direct users to a Betfair website.
Zara Dampney & Shauna Mullin are the first sportswomen to �EURњrent their rears�EURќ encouraging spectators to photograph their bikini bottoms, reports Marketing Magazine.
As part of the sponsorship deal, the company will be doing a marketing trial of the technique over the duration of the London 2012 beach volleyball tournament at Horse Guards Parade in London this week.
Andy Lulham , UK sports & marketing PR, Betfair said: �EURњThere is huge interest in beach volleyball & we want to ensure that our advertising campaign is seen & remembered by as many sports-fans as possible.
�EURњAs far as we�EUR™re aware this is the first time QR codes have been used in in-play sports advertising & what better way to test its effectiveness than by putting them on one of the places that is likely to get photographed the most.�EURќ
Andy Lulham , UK sports & marketing PR, Betfair said: �EURњThere is huge interest in beach volleyball
that would be why betfair are about the only firm that doesn't bet on it then - ****g clueless
Andy Lulham , UK sports & marketing PR, Betfair said: �EURњThere is huge interest in beach volleyballthat would be why betfair are about the only firm that doesn't bet on it then - ****g clueless