General Betting
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"We are developing an integrated Exchange and sportsbook product that will allow us to provide more in-play markets as well as giving customers guaranteed execution in less liquid markets. We believe this liquid Exchange and sportsbook combination will be unique to Betfair and will allow us to capture a greater share of wallet from existing customers as well as attracting new ones."
Thats why the PC payers who provide a lot of liquidity on in running markets will now be priced out of the game as Betfair wish to price and seed the markets themselves rather than having individuals do it. Swiftly becomming just any other bookie....
Thats why the PC payers who provide a lot of liquidity on in running markets will now be priced out of the game as Betfair wish to price and seed the markets themselves rather than having individuals do it. Swiftly becomming just any other bookie....
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I think what bf will do is layer a retail bookmaking operation and use the sports market to lay off those bets. Bookies already use bf for this.
It's a dangerous game because it puts them in direct competition with the established players.
I don't see it as a particular threat to traders here. Could be wrong though.
It's a dangerous game because it puts them in direct competition with the established players.
I don't see it as a particular threat to traders here. Could be wrong though.
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