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i have an interview for the above role for a leading bookmaker. As part of interview I have to do a project to undertake a new marketing campaign.
Just wondering would people think the following is a good promotion. So once you have deposited your first 25 quid and placed a bet we would match your next 3 bets with 10% additional on your stake.
Just thinking this is a good idea because it would be have you coming back to website,shop or mobile app.increase repeat custom i guess in a highly competitive market.
any feedback be it negative or positive welcome.
cheers
Just wondering would people think the following is a good promotion. So once you have deposited your first 25 quid and placed a bet we would match your next 3 bets with 10% additional on your stake.
Just thinking this is a good idea because it would be have you coming back to website,shop or mobile app.increase repeat custom i guess in a highly competitive market.
any feedback be it negative or positive welcome.
cheers
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fiver win bet matched bet for next 4 sats and sundays... would get them in the habit. simple and uncomplicated
you need more detail in your offer...is 25 the max you can put on? are the 3 following bets also capped to 25 max each (in which case you are only giving people £7.50 'bonus'). How would a shop ring thru a bet with 10% added etc...
Whatever about the marketing end of it in terms of getting people hooked, you should point out in your report the numbers would need to be crunched by someone who crunches numbers to make sure the strategy is financially viable.
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