McDonald's advertisements

It's the M&S food ads that take the biscuit for me

Surely by a long way the most annoying,sheer patronising ad is that "releasing equity" one, Keith comes around,probably gives 20-30% less than market value for the house and then they all have "a nice cup of tea".

I know they are looking for morons and the ad may actually appeal to that mindset. 

Beat that one in 2 throws, the mac d,s with the bolloxology wedding story rubbish even with the whistle pales in comparison.

it comes from the original I'm lovin' it advert campaign about 15 years ago, taken from Justin Timberlake's I'm lovin' it song/video, the female backing singer hums "ba da ba ba" or something like that, then turned into the whistle and still used all these years later.

https://youtu.be/-IHcp8Pl_X4?t=79

Thanks d_d_s, but knowing where they got it from doesn't ease the pain when I hear it.

Apparently the annoying adverts work! Those that get up our noses we remember the name, which is the primary objective.

I doubt that Aspro, I'm no more likely to use GoCompare than any other comparison site.

And I'm more likely now to throw a brick through the plate glass window of a McDonald's than buy anything from them.

Primary objective will usually be to increase sales. Raising brand awareness will be high on the list of additional objectives though.

Crippen, if McDonalds were offering free milkshakes and Jeremy was attending a rally nearby, would you accept their kind offer?

Let me rephrase then Angoose… one of the primary objectives

Anything that gets people talking about the product/brand is a good thing, annoying or not.

spend a fortune on adverts ...leave a hook

use hook in future and whole advert returns.



a double diamond works wonders...beanz meanz heanz

There is no such thing as bad publicity

Everyone's talking about Harry's bins, but no one can get a bet on with Victor.

Primary objective will usually be to increase sales. Raising brand awareness will be high on the list of additional objectives though.

Crippen, if McDonalds were offering free milkshakes and Jeremy was attending a rally nearby, would you accept their kind offer?


probably would, entering via the hole in the window left by his brick, ....

He'd look a picture with a happy meal and party hat.

Aspro is right. These adverts are supposed to be annoying because they're the ones people remember.

An individual may not be persuaded to buy a product or service as a result of advertising, generally speaking, it works.

Although not relevant in the case of McD's, most of us, at least indirectly, purchase of products advertised on TV as it is those that the shops stock.

quite often a shop will only be persuaded to stock a product after
guarantee of tv and media exposure.



i dont like annoying adverts, so went to comparethemeerkat instead
of gocompare, ..i have no idea if i have missed out, but have a fine
collection of meerkats

I think if an advertisement pleases you, you're more likely to buy their products than from an advertiser that pees you off.
It doesn't have to annoy you in order to get your attention.

These advertisers seem even better at covering their own arses, than advertising stuff if they've got the public believing their rubbish advertisements persuade people to buy anything.

Some of these advertisements are so bad, I've seen some of them umpteen times and don't even know what they were advertising.
So how that work?

I particularly enjoy the ad for the Vauxhall Grandland, so good to see a car manufacturer going after the neglected pregnant lesbian partners segment.

May 29, 2019 -- 1:59PM, Dr Crippen wrote:

Some of these advertisements are so bad, I've seen some of them umpteen times and don't even know what they were advertising. So how that work?

Viewer lack of attention to detail?

Some of these advertisements are so bad, I've seen some of them umpteen times and don't even know what they were advertising



I'm exactly the same. Maybe we're not typical consumers.

The key thing imo, is that an advert needs to be memorable.

Why would anyone watch adverts?

It needs to refresh the parts others ads cannot reach

Absolutely Angoose, I watch TV when I'm relaxed.

Perhaps the smart advertisers might consider that most people are half asleep in front of the Television.

Remember that one from way back - The Esso sign means happy motoring?

Sung by someone with a pleasing voice. They'd got half the country singing it because it was catchy.
That's how to advertise.

How many times do we hear some bawling out go compare, and if you did you'd tell them to shut the 'f' up.

Definitely one of the greatest ads ever:

https://www.youtube.com/watch?v=-77sVQ7Zgv0

Although I was already quite partial to the product and it didn't cause me to increase my consumption of it.

I though you were more of a queen of hearts type of character

Well that YouTuber from mouse wouldn't cut much ice with me.

As soon as the twang bloody twang started that's even if I gave it that long, I'd have gone for the mute button, and if I missed that, the next level would be a brick through the telly as soon as Yosemite Sam started bellyaching.

I think I'd need a drink after watching that all the way through.

you seem to have plenty of bricks crippen

Quite a few major brands are doing their very best to self-destruct via their advertising.

Gillette rapidly becoming world leaders at this dumb strategy.

Remember - you CAN take economic sanctions against businesses whose judgement is severely lacking.

Liverpool Victoria annoys me perhaps the most.  The fact they've built their entire advertising campaign on the word 'love' because they have the initials LV.  Shame it's not Victoria Liverpool.  Then it'd be 'vile'.