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"We are so so sorry to you for breaking our promise to you (and the chickens)
8 years ago, we proudly announced to our customers, that we'd only sell higher welfare fresh chicken. Well. we haven't met that promise and now we've changed our minds. Shame about the chickens, but we thought it best to be honest with you.
We know our customers value animal welfare, and we value your trust. It's one of our "brand" values. But quite frankly, stocking 100% higher welfare chicken, is just not that important to us anymore.
We know this is bad news for the chickens. We're really sorry that millions of animals will continue to suffer, in overcrowded sheds, growing so big and so fast that they struggle to walk. But we're really hoping that if we're honest with you, you won't care!
We owe you, and the chickens an apology.
Sorry chickens, sorry customers, please don't shop somewhere else.
Once again, sorry. But not that sorry"
Live less well.
Fukin ****s.
8 years ago, we proudly announced to our customers, that we'd only sell higher welfare fresh chicken. Well. we haven't met that promise and now we've changed our minds. Shame about the chickens, but we thought it best to be honest with you.
We know our customers value animal welfare, and we value your trust. It's one of our "brand" values. But quite frankly, stocking 100% higher welfare chicken, is just not that important to us anymore.
We know this is bad news for the chickens. We're really sorry that millions of animals will continue to suffer, in overcrowded sheds, growing so big and so fast that they struggle to walk. But we're really hoping that if we're honest with you, you won't care!
We owe you, and the chickens an apology.
Sorry chickens, sorry customers, please don't shop somewhere else.
Once again, sorry. But not that sorry"
Live less well.
Fukin ****s.
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All the Same Chicken with different Lables on Sainsbury, Marx ,Asda ' Tesco ,Daylight robbery the difference in prices .
It is case the best value like for like would be Aldi though I don't eat chicken these days.
This might be a little out of date, but it's a good guide.
Chicken
The standards
Red Tractor and ‘standard’ chicken have the same sort of ‘intensive’ stocking densities (38-42 kg/m2) and standards including lack of ‘enrichment’ and birds kept in sheds on litter without natural light. Intensively-reared chickens are normally housed in groups of up to 40,000 in a large shed. See more on Red Tractor in the box at the bottom.
RSPCA Freedom Food Indoor and Higher Welfare Indoor chickens are kept indoors and stocked at not more than 30 kg/m2 and natural light and enrichment is required.
RSPCA Freedom Food Free Range, Free Range or Organic are the better assurance labels. All birds must have access to the outdoors during the day. Organic farms having the smallest stocking densities (as little as 21 kg/m2), giving birds at least twice as much space as intensively-reared chickens. Soil Association organic is the highest welfare standard with a maximum flock size of 1,000 birds.
What the supermarkets sell
None of the supermarkets sold just free range or organic chicken. The best supermarkets were Waitrose followed by M&S and then The Co-op.
Waitrose – all its Waitrose Essential basic range of chicken is Higher Welfare Indoor where the chickens are kept indoors but with more space (not more than 30 kg/m2), natural light and enrichments like straw bales and perches. The rest of the chicken it sells is either free range or organic.
M&S – the majority of chicken is M&S Oakham which is stocked at not more than 34 kg/m2, natural light and enrichment required. The rest of the chicken it sells is either free range or organic.
The Co-op – the majority of chicken is stocked at not more than 34kg/m2, natural light and enrichment required. The rest is either RSPCA Freedom Food Indoor or free range.
The majority of the chicken sold by the other supermarkets was Red Tractor or ‘standard’ chicken.
Excellent site.
http://www.ethicalconsumer.org/ethicalreports/supermarketssectorreport/supermarketanimalwelfare.aspx
Chicken
The standards
Red Tractor and ‘standard’ chicken have the same sort of ‘intensive’ stocking densities (38-42 kg/m2) and standards including lack of ‘enrichment’ and birds kept in sheds on litter without natural light. Intensively-reared chickens are normally housed in groups of up to 40,000 in a large shed. See more on Red Tractor in the box at the bottom.
RSPCA Freedom Food Indoor and Higher Welfare Indoor chickens are kept indoors and stocked at not more than 30 kg/m2 and natural light and enrichment is required.
RSPCA Freedom Food Free Range, Free Range or Organic are the better assurance labels. All birds must have access to the outdoors during the day. Organic farms having the smallest stocking densities (as little as 21 kg/m2), giving birds at least twice as much space as intensively-reared chickens. Soil Association organic is the highest welfare standard with a maximum flock size of 1,000 birds.
What the supermarkets sell
None of the supermarkets sold just free range or organic chicken. The best supermarkets were Waitrose followed by M&S and then The Co-op.
Waitrose – all its Waitrose Essential basic range of chicken is Higher Welfare Indoor where the chickens are kept indoors but with more space (not more than 30 kg/m2), natural light and enrichments like straw bales and perches. The rest of the chicken it sells is either free range or organic.
M&S – the majority of chicken is M&S Oakham which is stocked at not more than 34 kg/m2, natural light and enrichment required. The rest of the chicken it sells is either free range or organic.
The Co-op – the majority of chicken is stocked at not more than 34kg/m2, natural light and enrichment required. The rest is either RSPCA Freedom Food Indoor or free range.
The majority of the chicken sold by the other supermarkets was Red Tractor or ‘standard’ chicken.
Excellent site.
http://www.ethicalconsumer.org/ethicalreports/supermarketssectorreport/supermarketanimalwelfare.aspx
Just use butchers where you can check the provenance of the meat and not supermarkets.
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