Sugar is the big monster in the room. they think they can tackle a 1000 companies about reformulation? Taking a drink with 14 teaspoons down to some acceptable level?
The EU is fighting back against traffic light warnings? every measure will be met with a counter measure.
one action would force all the companies to change their stance. Raise sugar bag prices from 59p to £1.50 a bag.
you don't kill Dracula by sticking him with toothpicks to the toes.