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21 Dec 16
16:59
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02 Mar 08
sherry bottlesImage copyrightGETTY IMAGES
It may be a traditional Christmas tipple, but sales of sherry have more than halved over the past decade.
Last year, almost 10 million bottles were sold in the UK, less than half the 22 million bottles sold in 2005, according to The Wine and Spirit Trade Association (WSTA).
Other fortified wines have also seen UK sales slide over the decade.
The number of bottles of port sold has declined by a quarter and vermouth has seen sales tumble by two-thirds.
In contrast, sales of gin have boomed.
The WSTA earlier this month dubbed 2016 "the year of gin" after reporting UK sales broke the £1bn mark for the first time ever.
The WSTA blames the plunge in fortified wine sales - which include port and sherry - on increasing taxation.
It says that since 2007, fortified wine duty has increased by 53%, adding £1 to a bottle of port or sherry.
The body has launched a "Save Santa's Sherry" campaign to and revive the sector.
"Whether it's the sherry shared as an aperitif or left out for Santa, a port to accompany the cheese course at the end of Christmas lunch or vermouth shaken or stirred in a classic Martini - these drinks have been enjoyed by the British for centuries," said WSTA chief executive Miles Beale.
"It would be incredibly sad to see the British traditions associated with these drinks, which have been passed down through the generations, disappear," he added.
bbc.co.uk
dot cotton's tipple of choice.
i do enjoy a drop of fino, but not a huge fan of cream sherry
poor santa, will have to put up with a drop of whisky,
ho ho hic
It may be a traditional Christmas tipple, but sales of sherry have more than halved over the past decade.
Last year, almost 10 million bottles were sold in the UK, less than half the 22 million bottles sold in 2005, according to The Wine and Spirit Trade Association (WSTA).
Other fortified wines have also seen UK sales slide over the decade.
The number of bottles of port sold has declined by a quarter and vermouth has seen sales tumble by two-thirds.
In contrast, sales of gin have boomed.
The WSTA earlier this month dubbed 2016 "the year of gin" after reporting UK sales broke the £1bn mark for the first time ever.
The WSTA blames the plunge in fortified wine sales - which include port and sherry - on increasing taxation.
It says that since 2007, fortified wine duty has increased by 53%, adding £1 to a bottle of port or sherry.
The body has launched a "Save Santa's Sherry" campaign to and revive the sector.
"Whether it's the sherry shared as an aperitif or left out for Santa, a port to accompany the cheese course at the end of Christmas lunch or vermouth shaken or stirred in a classic Martini - these drinks have been enjoyed by the British for centuries," said WSTA chief executive Miles Beale.
"It would be incredibly sad to see the British traditions associated with these drinks, which have been passed down through the generations, disappear," he added.
bbc.co.uk
dot cotton's tipple of choice.
i do enjoy a drop of fino, but not a huge fan of cream sherry
poor santa, will have to put up with a drop of whisky,
ho ho hic
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Replies: 10
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I think my first introduction to alcohol was a sherry. It's a lovely drink but associated with the elderly. Needs a facelift!
Maybe I need to help the sales.. |
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Dry Sherry is one of the world's great wine bargains, and its brilliant with food. Try Fino as Donny says, or better still Manzanilla. Hidalgo La Gitana is among the best of these - available at Waitrose, Tesco etc for around £8.
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Bristol Cream Sherry - a drink for the working man.
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Would you like a drink
Sherry Sherry Sherry? Sherry. Sherry in complete agreement with blackbarn. A nice cold glass of manzanilla is lovely. Sweet sherry is pretty foul though. |
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prefer a port myself.
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Platini, you'll get drinkers foot if you're not careful.
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Gin is usually distilled in Great Britain and Northern Ireland ( e.g. ShortCross and JawBox ). I think people appreciate the home stuff, especially as there's been lots of new brands about.
Sherry is still the same sherry as 10 years ago. Imv of course. |
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gin is very trendy and cool, not long ago it was out in the cold too.
alcopops nearly saw off cider, but cider bounced back. did i see beckham advertising whisky ! and the advert explained how to drink whisky , the kids of today eh ? |
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You never see the Cockburns or Sandeman adverts any more, maybe that's the reason for the decline.
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Have to think it's a generation thing, where many older sherry drinkers have bowed out....
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