Ocado IPO went badly

80% of the shares have been sold apparently. Something does seem a bit dodgy in the fact that they want £200 mil to pay off original investors, and £200 mil for the company to build a new warehouse. It seems a lot like rats deserting a sinking ship to me.

When is the best time to get a short on is the question? Will they massage the prices upwards for a few weeks after the float? It looks like the IPO will value the company at around 800 mil, or the lower end of the 200-275p they were after.

I read somwhere that channel 5 has made a simalar loss from a resonably simalar turnover and is being valued at about £200 million

I heard the trick with IPOs was to buy and sell quickly before the hype dies? Personally, I don't trade shares, though.

why you putting shorts on?

Came in at 180p in the end, and then plummeted to 165p in the first few hours of trading

Well, I can't at the moment - seems to be unborrowable still.  However, the thing has never made a profit, it has only one customer (waitrose) which has its own online delivery service which isn't fully up yet and will expand.  The prices have already started going up (6.99-7.99 for peak times compared to 4.99 a while ago) and the min order has gone up to £75 from £50 to get that level.  It's an overpriced disaster waiting to happen, imo.

You mean one supplier - Waitrose.

I know this company very well - have visited the warehouse etc many times.

Totally agree - overpriced especially as the other big supermarkets are starting to Automate there own home shopping hubs.