Will LMAX be the Betamax or the VHS of the revolution?

One thing that Mercer is right about is that the requotes and last look are doomed to die off sooner rather than later.
Traders only tolerate these disadvantages through habit. Once a viable alternative is experienced, they will never go back.

But even if the LMAX plays a vital role in the big change, can it shrug off the chains of its own terrible press coverage from a couple of years back?