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Anaglogs Daughter
25 Jun 13 14:20
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Racing Post ''ATR/SIS look set to retain Irish racing's non-terrestrial picture rights after HRI confirmed it has dropped RUK's bid''

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Replies: 8
By:
Anaglogs Daughter
When: 25 Jun 13 14:29
Negotiations are continuing between HRI and ATR/SIS and a decision is expected next month when the HRI board meets at the Galway Races.
By:
Anaglogs Daughter
When: 25 Jun 13 14:56
ATR poised for victory in Irish TV racing battle


By Jessica Lamb 2:20PM 25 JUN 2013 http://mobile.racingpost.com/news/get_iphone_story2.sd?story=1303820

AT THE RACES looks certain to retain the rights to Irish racing pictures after Horse Racing Ireland confirmed that its joint bid with SIS was now the only deal under consideration.

ATR has had exclusive access to Irish racing since 2004, but its current deal expires next year.

Racecourse Media Group-owned RUK has already taken Exeter, Kelso and Perth from its Sky-owned rival and secured Ascot for next year.

In addition it pitched Horse Racing Ireland and the Association of Irish Racecourses for the Irish racing contract, but it has been unsuccessful.

Richard Fitzgerald, chief executive of RMG, said: "They have gone with their preferred supplier and we are not them."

Michael O'Rourke, HRI's director of strategy and marketing, said: "No final decision was reached by the HRI board [when it met on Monday], but it was agreed that the HRI media rights committee would enter into a brief period of exclusive negotiations with a preferred bidder, which at this stage is the joint ATR/SIS bid.

"It is anticipated that these negotiations will be concluded within the next month, and the issue will be on the agenda for discussion again at the next HRI board meeting in Galway [which runs from July 29 to August 4]."

ATR has exclusive non-terrestrial picture and interactive betting rights in the United Kingdom and Ireland for all 27 of Ireland's racecourses, but its British line-up from next year's Royal Ascot meeting has dwindled to 24 with the loss of the above tracks and the closure of Folkestone and Hereford too.

In addition none of the British tracks it does cover are premier courses on the Flat or over jumps with the stars, Aintree, Cheltenham, Goodwood, Haydock, Newmarket, Sandown and next year Ascot, all held by RUK.
By:
pa lapsy
When: 25 Jun 13 15:28
Good, gave up with ruk nearly two years ago myself,any decent meeting/race is covered by c4 anyway,it would basically mean paying a subscription to watch Irish racing nearly exclusively.
Nothing much wrong with ATR as a non I/R player,their website for replays is dead handy.
Would say we could do with less of the MF and KR cliches and more input from G O'B and KB.
By:
Deplasterer
When: 25 Jun 13 15:30
Yep happy with that also, as I get ATR free with my cable subscription, RUK would cost me £20 per month additional.
By:
RoyalAcademy
When: 25 Jun 13 16:45
sensible way of doing business; eliminate the only competition before you have concluded a deal-no where to hide now!
By:
Mordin.
When: 25 Jun 13 20:24
The ATR delay for in play traders is shocking. I was looking forward to see how a different operator would turn out.
By:
GandalfTheGrey
When: 26 Jun 13 00:13
Pity, better on RUK for overall coverage, hope that ATR can get the two bodies together and sort out the stupid clashing of UK and Irish races once and for all.
By:
CheltenhamRoar
When: 26 Jun 13 00:21
i think you's are all missing the bigger picture here,

How the hell could a station called RUK (Racing United Kingdom) broadcast Irish Racing

Unless of course they were pondering a name change.
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