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Anaglogs Daughter
14 Jan 13 15:21
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Date Joined: 05 Jan 10
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Horse Racing Ireland

Monday, 14 January 2013

A new online TV channel dedicated to both Irish Horse Racing and Irish Sport Horse disciplines is ready to air from early February 2013.  Irish Horse TV will be the first Irish station of its kind which combines flat and jump racing, excluding live racing, with the Olympic disciplines of show jumping, eventing and dressage as well as other equestrian pursuits.  The station will be targeted at both a domestic and an international audience and will serve to reinforce Ireland’s image as the ‘Land of the Horse’.

The project is the brain child of Kildare TV, an online station which has a proven track record in creating specialized TV stations and has pioneered online TV in Ireland with the creation of Kildare TV, Leinster GAA TV and GAA Handball TV.

Len Regan, Managing Director of Irish Horse TV said, “We have been working hard for the last two years in a bid to bring all of the elements of the Irish Horse together.  The Horse Racing and Sport Horse industry has a combined value of €1.5 billion and we are very pleased that we could bring all of the relevant stakeholders together to essentially promote and celebrate the very best of the Irish Horse Racing and Sport Horse industries.  We are delighted that horse racing and sport horses will both be represented on the channel, which will deliver a wide range of programmes to promote Ireland’s image as the Land of the Horse.”

The equine industry has warmly welcomed the initiative with Horse Racing Ireland (HRI) and Horse Sport Ireland (HSI), the respective Governing Bodies for the racing and the sport horse sector coming on board with the new channel as founding partners.  Sponsorship has also been secured from other stakeholders including the RDS and The Irish National Stud.

The content of the channel will be varied in a bid to maximise audience share and viewership while a core panel of presenters and contributors is being established and applications are coming in for this.

More details of the content, programming, etc will be announced on the 5th February when the station is officially launched.

Web address is:- www.irishhorse.tv 
Twitter:- www.twitter.com/irishhorsetv
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Report Vubiant January 14, 2013 4:21 PM GMT
Would seem to be a desirable move .
I wonder if Irish racing will continue on ATR . Hope so.
Oh -and please don't have Ted Walsh next or near it...we need new talent , fresh faces - not the same old smug inhabitants of the charmed circle.
Report Tolmi January 14, 2013 4:40 PM GMT
Think no live racing will be a bit of a drawback!!Very little chance of being viable.
Report Rocketfingers January 14, 2013 5:11 PM GMT
No chance this will work unless it's plan i to get funding/investment to buy rights for live racing otherwise forget it. Also think Irish racing would be better served on ATR.
Report Anaglogs Daughter January 14, 2013 6:43 PM GMT
Irish Horse TV will be the first Irish station of its kind which combines flat and jump racing, excluding live racing,
Report workrider January 14, 2013 6:53 PM GMT
they were at punchestown on sat , at least they're trying , lets not draw conclusions till they've had a little time to settle in....
Report thecookiemonster January 14, 2013 8:59 PM GMT
Its a good idea, good luck to it, has to be worth a try.
Report Kelly January 15, 2013 3:20 AM GMT
Worth a look , but ATR give us a fair crack of the whip and put live racing into a lot of homes at low cost .  Plus the tracks get a decent income from them at no appreciable cost . Particularly important for the smaller tracks .
Report Bassanio January 15, 2013 12:47 PM GMT
What is the funding model? Is it advertiser funded?

I assume there is no subscription given that there is no live racing?
Report RoyalAcademy January 15, 2013 1:16 PM GMT
the non-availability of live racing makes me think it will have very limited appeal.

Assuming it has a commercial emphasis I imagine its target audience will be miniscule. Circulation of the Field is probably only circa 10,000 and the paper now covers everything from omelettes to obituaries.

the other question I would pose is what benefits are enjoyed by the bloodstock industry as a whole from the live transmission of Irish racing through ATR?

The obvious beneficiary is AIR and this has caused the death of the on-course market, diminishing attendances and, arguably, a loss of sponsors as tracks no longer need them and a Tote system that is defunct and crumbling.

My argument may be that of the troglodyte but live racing favours the punter and the occ-course industry but does it convey any obvious benefit benefit to the industry as a whole while a special interest group hogs all the rewards?
Report Kelly January 15, 2013 1:26 PM GMT
I suspect that if the smaller tracks did not have the income from ATR some of them might struggle to survive .  And there must be some revenue generated for the industry from betting associated with these smaller meetings .  Not sure of figures , could possibly check up from a contact , but pretty sure the ATR income is vital . Particularly at present .
Report wildmanfromborneo January 15, 2013 1:30 PM GMT
Probably only Galway would survive without out it.
RoyalAcademys point is correct because it has made some racecourses lazy and you get the feeling that customers are a nuisance they feel they could do without.
Report steinbeck January 16, 2013 9:51 AM GMT
Racecourses get the money from SIS,the money from ATR is pennies.
Report reb January 16, 2013 10:19 AM GMT
Will Nigella Lawson be on it ?
Report maxheadroom January 16, 2013 10:57 AM GMT
walshs are involved in everything horsey related including kildare tv.
Report Cork Langer January 23, 2013 1:27 AM GMT
Limited appeal at best unless there are plans to show entire re-runs of the afternoons races in the evening, which would be of use to those interested in reviewing the action, otherwise likely to be watched by very few
Report yummy January 23, 2013 3:17 PM GMT
That's all we need another food channel
Report silvergreaser January 23, 2013 3:42 PM GMT
I suspect it will be just one huge mutual back scratching exercise, show the world how wonderful they all are.

I wonder do they have any plans to have something like a punters corner where various journalists like Sweetman, Keane, Blake, O'Connor etc are invited to the studio to review and preview and chat about various topics concerning Irish horse racing or just horse racing in general and allow punter interaction through email and text message?.

That would at least make it somewhat interesting.
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