Michael O'Leary will offer €100,000 to buy the winner of the Irish Racing Post Point-to-Point Champion Bumper at Fairyhouse on Easter Monday in a novel Deal Or No Deal initiative. The offer will be screened live on television before the Ladbrokes Irish Grand National.
The Ryanair Chief Executive has sourced many of his better National Hunt performers from the Irish point-to-point scene, most notably 2006 Gold Cup hero War Of Attrition.
The Ryanair supremo will put up a further €25,000 bonus if the winner progresses to land a Graded Novice Hurdle next season and the same amount again in the event of that horse winning a Graded Chase.
78 horses are entered in the €50,000 race over two and a quarter miles. They include the Noel Meade-trained Formidableopponent on behalf of Limerick's JP McManus, who Michael O'Leary pipped for the owners' title in 2010.