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British racing's largest marketing campaign yet will launch on May 20 under the title 'The Going Is Good', with Simon Michaelides of Great British Racing declaring he was "incredibly confident" about what it can do for the sport.
The campaign, backed by £3,620,000 of funding from the Levy Board, will showcase British racing as a great day out, underpinned by the excitement of the sport, with the tagline "4 million memories made every year," a figure based on the sport's existing 4.8m racegoers.
It comes three years after the sport's last marketing drive, the £1.6m 'Everyone's Turf' campaign featuring former footballer Jermaine Jenas, which was criticised for its lack of impact.
Michaelides said: "For the sport at large this will be the biggest campaign we have done, more than double the spend of Everyone's Turf.
"So that alone means it's going to reach a lot more people and have a much, much bigger impact, and now we have got the reassurance of knowing we have a really strong idea and advertising that is resonating really well with audiences."
Michaelides, who has led GBR since the departure of chief executive Rod Street last year, said the campaign was attempting to do two things.
"We're trying to get people who have never had a relationship with racing but who are open to it to really be inspired to come and find out more and want to engage with racing," he said.
"The other audience then really is casual fans who have either lapsed or are attending only once a year; we're really trying to inspire them to want to engage with the sport more often."
Surely it would be a better idea to increase prize money for owners and improve the experience for semi-regular racegoers and try to retain their custom . IE stop ripping them off with over inflated drink and food prices.
Its not hard !
If you stopped treating customers as if they were "fairground goers" - like someone visiting a fairground who will visit just one time so are there to be fleeced.
Try treating your customers as if you value them them and treat them well and not rip them off and you might get their repeat business.
If not they will vote to go elsewhere, as is happening.
Also try putting on some non handicaps as they might stand a chance of having a winning bet .
Anyone else have any good suggestions to help the beleaguered Simon Michaelides of Great British Racing ?
The campaign, backed by £3,620,000 of funding from the Levy Board, will showcase British racing as a great day out, underpinned by the excitement of the sport, with the tagline "4 million memories made every year," a figure based on the sport's existing 4.8m racegoers.
It comes three years after the sport's last marketing drive, the £1.6m 'Everyone's Turf' campaign featuring former footballer Jermaine Jenas, which was criticised for its lack of impact.
Michaelides said: "For the sport at large this will be the biggest campaign we have done, more than double the spend of Everyone's Turf.
"So that alone means it's going to reach a lot more people and have a much, much bigger impact, and now we have got the reassurance of knowing we have a really strong idea and advertising that is resonating really well with audiences."
Michaelides, who has led GBR since the departure of chief executive Rod Street last year, said the campaign was attempting to do two things.
"We're trying to get people who have never had a relationship with racing but who are open to it to really be inspired to come and find out more and want to engage with racing," he said.
"The other audience then really is casual fans who have either lapsed or are attending only once a year; we're really trying to inspire them to want to engage with the sport more often."
Surely it would be a better idea to increase prize money for owners and improve the experience for semi-regular racegoers and try to retain their custom . IE stop ripping them off with over inflated drink and food prices.
Its not hard !
If you stopped treating customers as if they were "fairground goers" - like someone visiting a fairground who will visit just one time so are there to be fleeced.
Try treating your customers as if you value them them and treat them well and not rip them off and you might get their repeat business.
If not they will vote to go elsewhere, as is happening.
Also try putting on some non handicaps as they might stand a chance of having a winning bet .
Anyone else have any good suggestions to help the beleaguered Simon Michaelides of Great British Racing ?
Show More
Racecourses are awash with booze tents…
Just as well or the game would be buried….
Just as well or the game would be buried….
Oaks Trial. Runner that finishes last picks up 6k for turning up and Black Type!
Loper, that is one of the several reasons why I and many others prefer pointing to under rules these days.
You can see the racing close up and be part of it.
As a bonus it is without all the half naked / sockless joes / drunken idiots that want to be seen on a race course because it might be "instagrammable"...
You can see the racing close up and be part of it.
As a bonus it is without all the half naked / sockless joes / drunken idiots that want to be seen on a race course because it might be "instagrammable"...
Bollocks and Double Bollocks to so called Premier Raceday
This Ascot card is an atrocity
This Ascot card is an atrocity
10 euros went i went in 2002
Includes a card as well
though
Includes a card as well
though
It 'kills' them that everyday horse racing remains predominately white and boomer. See a meeting at Fakenham for example, it's like seeing a bit of England placed in a time capsule from thirty years ago. For me that's a hugely positive thing, but tptb would be incredibly uncomfortable with such radical perseveration of our heritage. They won't be satisfied until it's all just a memory.
Why waste money on the campaign? Give the £3.6m to the racegoers. They will be able to tell the GBR why they go or not go horseracing in the UK. I think £3.6m will go a long way to reduce the costs of attending a race meeting and possibly increasing prize money and improving stable staff and female jockeys facilities at the tracks.
The best investment Racing could make would be to get The Prince of Wales interested and involved in it.
Will be following Jaguar's successful remodelling of its marketing strategy
I'm not a potential sponsor of horseracing in the UK, and even if I was I'd not want to be associated with the peddlers of crack-cocaine of gambling. I firmly believe until Horseracing UK is cleansed from the bookies' stranglehold very few non-bookie sponsorship will prevail.
Exorbitant fees charged by racecourses = fewer racegoers; bets refusal by bookies = lesser Levy = decline in horseracing UK
Exorbitant fees charged by racecourses = fewer racegoers; bets refusal by bookies = lesser Levy = decline in horseracing UK
Not set foot on a racecourse now for nearly 3 years after I sold my last racehorse, not had a bet in that time either all due to the nanny state. I have had betting accounts restricted and I refused to give personal information for affordability checks. Racing has lost until this madness stops, so I guess racing has lost me now as I spend my time and money on other things.
Left ownership 14 years ago and like dpm, attend race meetings far less and with my age and health issues,
I may not go back on course. I do still watch racing most days and bet regularly but to minimum stakes to give me a challenge without significant cost. No issue with affordability checks
The traditional racing folk are either dead or infirm and if their families are still keen on the sport they are in a minority. I was born on a farm, attended ptps all through my childhood and graduated to rules racing once I started working. We went as a family back in the 1950/60s and it was the only real trip away from the farm back then. Every other farming family was there as well, at least at the local ptp at Didmarton and many went racing every Saturday in the season.
I may not go back on course. I do still watch racing most days and bet regularly but to minimum stakes to give me a challenge without significant cost. No issue with affordability checks
The traditional racing folk are either dead or infirm and if their families are still keen on the sport they are in a minority. I was born on a farm, attended ptps all through my childhood and graduated to rules racing once I started working. We went as a family back in the 1950/60s and it was the only real trip away from the farm back then. Every other farming family was there as well, at least at the local ptp at Didmarton and many went racing every Saturday in the season.
Simon Michaelides
Simon is an accomplished C-Suite executive, a Fellow of both The Marketing Society and The Marketing Academy and has twice been named by Marketing Week as one of the UK’s Top 100 Most Effective Marketers (2020 & 2022).
With over 26 years of commercial business experience, Simon is originally P&G and PepsiCo trained, accumulating 15 years of experience in FMCG – including 2 years as a management consultant, before making the leap into the Media & Travel sectors, where he spent 12 years in a variety of C-Suite roles, including Chief Commercial Officer at UKTV (a BBC Studios company), Chief Marketing & Innovation Officer at BBC Studios UK, and Chief Customer & Strategy Officer at Riviera Travel.
Passionate about driving positive change and unlocking potential for others, Simon is an active coach & mentor, and a trustee of Brooklands Museum – the original home of British motorsport and aviation. He has led consulting projects for clients including Bacardi Martini, Coca-Cola, Starbucks and Mondelez, and he is currently consulting for British Horse Racing as the interim Chief Customer Officer at Great British Racing – the central marketing and promotion arm for the Sport.
Simple Simon will have no connection to the people he's hoping to attract , suspect half the 3.6 million will be his salary and the rest will be wasted .
Simon is an accomplished C-Suite executive, a Fellow of both The Marketing Society and The Marketing Academy and has twice been named by Marketing Week as one of the UK’s Top 100 Most Effective Marketers (2020 & 2022).
With over 26 years of commercial business experience, Simon is originally P&G and PepsiCo trained, accumulating 15 years of experience in FMCG – including 2 years as a management consultant, before making the leap into the Media & Travel sectors, where he spent 12 years in a variety of C-Suite roles, including Chief Commercial Officer at UKTV (a BBC Studios company), Chief Marketing & Innovation Officer at BBC Studios UK, and Chief Customer & Strategy Officer at Riviera Travel.
Passionate about driving positive change and unlocking potential for others, Simon is an active coach & mentor, and a trustee of Brooklands Museum – the original home of British motorsport and aviation. He has led consulting projects for clients including Bacardi Martini, Coca-Cola, Starbucks and Mondelez, and he is currently consulting for British Horse Racing as the interim Chief Customer Officer at Great British Racing – the central marketing and promotion arm for the Sport.
Simple Simon will have no connection to the people he's hoping to attract , suspect half the 3.6 million will be his salary and the rest will be wasted .
Which plonker enlisted him? What was the fee of the headhunter?
Imagine a fully able and fit individual (a non-disabled) chairing a meeting to assess, approve and apportion funds for the needs of various disability groups without the knowledge and understanding of each individual disability.
How can one understand the challenges of a blind person using public transport if one is not blind and does not use public transport?
Imagine a fully able and fit individual (a non-disabled) chairing a meeting to assess, approve and apportion funds for the needs of various disability groups without the knowledge and understanding of each individual disability.
How can one understand the challenges of a blind person using public transport if one is not blind and does not use public transport?
He will mention everything but betting…..probably doesn’t realise without punting fodder the industry would drown.
This shows how wasteful and inadequate the BHA are regarding the usage of Levy funds and appointment of an individual with the necessary acumen and expertise for a specific task.
April Fools Day comes around rather quickly in horse racing imv...
seems to me there are about half a dozen of them per year tbh.
seems to me there are about half a dozen of them per year tbh.
Racing needs to get down to the grass roots but what does the BHA do, hire another 'consultant', no
doubt at huge expense, to advise them on how to meet the goals of their 'raise the profile of the
sport' programme.
There are dozens of people on here that could advise them for free! They need a 'C Suite' to advise
them when the problems with racing and the solutions are blindingly obvious!
doubt at huge expense, to advise them on how to meet the goals of their 'raise the profile of the
sport' programme.
There are dozens of people on here that could advise them for free! They need a 'C Suite' to advise
them when the problems with racing and the solutions are blindingly obvious!
to be fair, responses on the Betfair forum are heavily weighted to the "racing is all about punting" demographic. Not many non-punters on here.
But the BHA is asking the wrong question if it thinks raising racing's profile is the answer. The problem is not that non-racegoers do not realise that racing exists.
But the BHA is asking the wrong question if it thinks raising racing's profile is the answer. The problem is not that non-racegoers do not realise that racing exists.
So, give people the opportunity to find out about what a day out at the races is all about. Part of this budget should be spent on funding one free day at the races at every racecourse. The courses should also be given financial help and marketing expertise to run a campaign aimed at getting people to come to the races.
The dates of these free days should be when most people can attend.
Tickets should be sold in advance so that the racecourses know how many spectators to expect. Also,it should make it easy to report back with the numbers so as to assess whether the campaign was a success or not.
Tbh, we all know it’s a waste of time with us coming up with suggestions, they’ll just waste the whole budget on some hare-brained schemes and then tell us afterwards it was a roaring success.
Anyone asked Ben or Brian their thoughts?
The dates of these free days should be when most people can attend.
Tickets should be sold in advance so that the racecourses know how many spectators to expect. Also,it should make it easy to report back with the numbers so as to assess whether the campaign was a success or not.
Tbh, we all know it’s a waste of time with us coming up with suggestions, they’ll just waste the whole budget on some hare-brained schemes and then tell us afterwards it was a roaring success.
Anyone asked Ben or Brian their thoughts?
Here's what I'd do with that budget and I'd bet anything you like that it would have greater impact than the drivel GBR will produce:
Go to the yearling sales or breeze ups and buy ten horses for c.£200,000 each. Then give them away. And offer to pay all of the training and veterinary fees for two years.
Yes, that's correct - give them away to ten utterly worthless, self-opinionated, narcissistic, mostly-young social media 'influencers' or 'celebrities', all of whom have millions of brain-dead, infatuated followers hanging on their every word and will bombard their followers with anything to do with said horse on an almost hourly basis. Imagine the reach and impact over two years of social media bombardment on an hourly, weekly, monthly basis.
Go to the yearling sales or breeze ups and buy ten horses for c.£200,000 each. Then give them away. And offer to pay all of the training and veterinary fees for two years.
Yes, that's correct - give them away to ten utterly worthless, self-opinionated, narcissistic, mostly-young social media 'influencers' or 'celebrities', all of whom have millions of brain-dead, infatuated followers hanging on their every word and will bombard their followers with anything to do with said horse on an almost hourly basis. Imagine the reach and impact over two years of social media bombardment on an hourly, weekly, monthly basis.
I have noticed over the years that a specific demographic attend sporting events that require paynent to gain entry,whether it be racing,cricket,golf, tennis or association football etc.
Look at Beverley today, loads there enjoying the day and the delightful weather. But the bha suits would be wincing.
easier and cheaper;
have a dragoon of attractive young people, male and femake walking around with fizz and handing out free glasses to those that want em and those that dont might like the view
wouldnt cosy much
have a dragoon of attractive young people, male and femake walking around with fizz and handing out free glasses to those that want em and those that dont might like the view
wouldnt cosy much
In the event that this initiative does attract any individual to the sport, I can say with a high level of confidence that that person will not experience the electric, edgy, illicit thrill of a 16 year old, having a few bob on a winner in the smokey den of a 1970s betting shop, listening to the monotone exel commentary calling the name, and emerging blinking into the sunlight with a fistful of pound notes, then wanting more of the same the next day. Obviously, that is not, and should not, be the aspiration. Only later did I discover the richer experience of being up close to the sounds and smell of racehorses, but for many, I'm sure that was the hook that got the ball rolling.
If they could bottle it, they would never have to do this again.
If they could bottle it, they would never have to do this again.
They could look into something called the ‘national lottery’ which is quite popular and based on gambling and look to create a betting model which would mean that people might actually have an interest in following horse racing results/watching racing. The biggest blockers to it have been the bookies but as they aren’t interested in allowing customers to bet on horse racing any more that shouldn’t be an issue.
Only later did I discover the richer experience of being up close to the sounds and smell of racehorses, but for many, I'm sure that was the hook that got the ball rolling.
If they could bottle it, they would never have to do this again.
No chance. The last thing racecourses want is the mug punters getting up close and personal with the actual racehorses.
If they could bottle it, they would never have to do this again.
No chance. The last thing racecourses want is the mug punters getting up close and personal with the actual racehorses.
How many clued up punters started out as mugs in a betting shop in the 70s then? Its if and how fast they get clued up that counts, and them that doesn't are less likely to ever appreciate the aesthetics. We all started somewhere.
No chance. The last thing racecourses want is the mug punters getting up close and personal with the actual racehorses.
As opposed to the coked up sockless overtight blue suits and the VPLs of fat drunken women fighting in the car park.
As opposed to the coked up sockless overtight blue suits and the VPLs of fat drunken women fighting in the car park.
Back in the 70s there were no TVs in betting shops showing the racing.
The only way to see what generated the mystic of the Extel commentary was to go and witness it yourself.
No such incentive now.
Plus, a visit to the races these days is not much different from visiting the betting shop, the difference being that the racecourses have liquor licenses.
The only way to see what generated the mystic of the Extel commentary was to go and witness it yourself.
No such incentive now.
Plus, a visit to the races these days is not much different from visiting the betting shop, the difference being that the racecourses have liquor licenses.
if i was given two free tickets with lunch and drinks thrown in...
i'd turn them down.
i'd turn them down.
i hve followed and enjoyed horse racing all my adult life and when the children were young we often went to horse racing fixtures and generally had a very good time.
kids had a few soft drinks chose a few horses to have 1,50 ew on and all in all it was great. that was 30 years ago.
my children today dont go the horse race meetings and neither do i as much a i used too. too expensive , poor experience, full of nob heads who want to get pissed and the atmosphere of by gone days has been lost.
there have been some great suggesstions on here for improvement but unfortunatley the industry has been taken over by, greed, drink and louitish behaviour. a very sad story and spending 3.5 million on a marketing campaign is pathetic
kids had a few soft drinks chose a few horses to have 1,50 ew on and all in all it was great. that was 30 years ago.
my children today dont go the horse race meetings and neither do i as much a i used too. too expensive , poor experience, full of nob heads who want to get pissed and the atmosphere of by gone days has been lost.
there have been some great suggesstions on here for improvement but unfortunatley the industry has been taken over by, greed, drink and louitish behaviour. a very sad story and spending 3.5 million on a marketing campaign is pathetic
my children today dont go the horse race meetings and neither do i as much a i used too. too expensive , poor experience, full of nob heads who want to get pissed and the atmosphere of by gone days has been lost.
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spot on The Dragon...
the folk they are trying to attract 'full of n0b heads' spoil it for racing fans...
so they pander to 'the n0b heads' meanwhile racing fans in the true sense of the word are alienated.
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spot on The Dragon...
the folk they are trying to attract 'full of n0b heads' spoil it for racing fans...
so they pander to 'the n0b heads' meanwhile racing fans in the true sense of the word are alienated.
Racing fans are typically (I'm in my 50s) older people who got into gambling when horseracing was pretty much the only thing to bet on, so you had to invest in learning something about the sport to play the game.
Leaving aside the slots etc stuff - sports betting now encompasses the sports people get into playing and following in their youth - cricket, tennis, rugby, football. There's no longer that driver to discover racing. It's a shame, but I don't think that is reversible.
Leaving aside the slots etc stuff - sports betting now encompasses the sports people get into playing and following in their youth - cricket, tennis, rugby, football. There's no longer that driver to discover racing. It's a shame, but I don't think that is reversible.
It's a shame, but I don't think that is reversible.
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totally agree longbridge...
so why THEY keep chucking huge amounts of cash at it is mind boggling imv...
it's just window shopping imv.
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totally agree longbridge...
so why THEY keep chucking huge amounts of cash at it is mind boggling imv...
it's just window shopping imv.
one thing horse racing has NEVER been able to deal with (and NEVER will imv) is...
it's 2,3,4,5 minutes of 'action' then 30 minutes of folk standing around doing nowt...
look at football / tennis / cricket and it is pretty much constant action...
that is what the yoof of today want's isn't it ?
you just do not get that with horse racing...
why they don't just admit that and stop pouring bad money after good money at a war they will NEVER win ?
i suppose it's coz the BHA folk (who are pretty clueless tbh) have employed folk to 'get the yoof on board' and if they do nowt then they won't be able to justify their jobs...
it's absolute madness fighting a war you simply CANNOT and WILL NOT win imv...
but what do i know ?
it's 2,3,4,5 minutes of 'action' then 30 minutes of folk standing around doing nowt...
look at football / tennis / cricket and it is pretty much constant action...
that is what the yoof of today want's isn't it ?
you just do not get that with horse racing...
why they don't just admit that and stop pouring bad money after good money at a war they will NEVER win ?
i suppose it's coz the BHA folk (who are pretty clueless tbh) have employed folk to 'get the yoof on board' and if they do nowt then they won't be able to justify their jobs...
it's absolute madness fighting a war you simply CANNOT and WILL NOT win imv...
but what do i know ?
oh and btw...
doesn't help when folk might back an odds on chance that then drifts to huge degrees...
jumps like it has never seen a fence in it's life...
ends up being pulled up and very little seems to be done to look at who was laying the horse to make it drift so much in the first place...
but the BHA clowns want more mugs to get involved in the rancid game ?
laughable imv.
doesn't help when folk might back an odds on chance that then drifts to huge degrees...
jumps like it has never seen a fence in it's life...
ends up being pulled up and very little seems to be done to look at who was laying the horse to make it drift so much in the first place...
but the BHA clowns want more mugs to get involved in the rancid game ?
laughable imv.
There is a utter lack of understanding of their product and society as a whole. Racing isn't a "great day out" there isnt much "excitement" and the "4 million memories made" arent really great ones.
But Simon's still getting a wage and the gravy train will slowly trundle closer to extinction.
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totally agree scoobytoo.
But Simon's still getting a wage and the gravy train will slowly trundle closer to extinction.
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totally agree scoobytoo.
Introduce a segregated mini casino eg roulette, blackjack and bingo tables with at least 20 fobt in the surrounding buildings. These will accommodate every denomination of the race-going public esp the youths and tech savvy culture. The Exchequer will be happy; the Levy Board and those BHA clowns too.
The above is a sure-fire success; horseracing needs to be taken to a different level very different from the present spiral declining and bookie-driven sport.
The above is a sure-fire success; horseracing needs to be taken to a different level very different from the present spiral declining and bookie-driven sport.
There are plenty of quiet midweek meetings to go to, where you can enjoy the racing without the piss heads.
On a serious note there's clearly too much horseracing in the UK where a sizeable chunk is surplus to requirement, and for the benefits of bookies only. This bookie "cancer" needs to be cut-out before an improvement could surface; a radical streamlining introduced is also an absolute must to provide a better future for the sport.
We've a key trial for the Epsom Oaks today yet no thread or post on the race. Similarly, The Dante tomorrow.
We've a key trial for the Epsom Oaks today yet no thread or post on the race. Similarly, The Dante tomorrow.
the dealer 14 May 25 08:49
There are plenty of quiet midweek meetings to go to, where you can enjoy the racing without the piss heads.
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nobody is saying anything to the contrary i don't think the dealer...
BUT...
sounds to me like the BHA will be doing their best to turn quiet midweek fixtures in to drunk and disorderly pi$$head fixtures in the near future.
There are plenty of quiet midweek meetings to go to, where you can enjoy the racing without the piss heads.
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nobody is saying anything to the contrary i don't think the dealer...
BUT...
sounds to me like the BHA will be doing their best to turn quiet midweek fixtures in to drunk and disorderly pi$$head fixtures in the near future.
Happy Hibby
You mention 30 minutes standing about between races, what we don't need is loud banging music which seems to be in a lot of sports now when a lull in the action.
You mention 30 minutes standing about between races, what we don't need is loud banging music which seems to be in a lot of sports now when a lull in the action.
Lets be brutally honest, racing is reliant on gambling addicts. There are varying degrees of addiction (from degenerates that will lose everything they earn for the rest of their lives - to those that are "functioning" and have it under pretty firm control - and everything in between those two extremes) - even the tiny percentage that are life-time winners are addicted. But that is the reality - racing is funded by people with varying degrees of gambling addiction. It is reliant on gambling addicts.
Bookmakers (on-line) still have a massive interest in harvesting addicts and technology has enabled them to turn it into a science - but they have no interest whatsoever in making racing the product of choice with which to attract new generations of addicts.
Racing will die out as a mainstream sport (if you can even still call it that now) and it will die out at about the same time as the generation that post on here die out. Racing has stood still while bookmakers have moved on; new technology has taken gambling to a completely different set of products. The new products are much more addictive, much cheaper to provide and much higher margin. They are available anytime, any place and to every demographic.
You could liken racing to being a tobacco farmer imo. The tobacco farmer is no longer required as the industry that used to buy his product are no longer interested in selling cigarettes, they have switched to shiny new products (vapes) that appeal to a whole new generation of addicts across a much wider demographic.
They're making more money and growing their business faster than ever before but the tobacco farmer is no longer part of their plan, he is surplus to requirement in exactly the same way that racing is now surplus to the requirement of bookmakers.
Bookmakers (on-line) still have a massive interest in harvesting addicts and technology has enabled them to turn it into a science - but they have no interest whatsoever in making racing the product of choice with which to attract new generations of addicts.
Racing will die out as a mainstream sport (if you can even still call it that now) and it will die out at about the same time as the generation that post on here die out. Racing has stood still while bookmakers have moved on; new technology has taken gambling to a completely different set of products. The new products are much more addictive, much cheaper to provide and much higher margin. They are available anytime, any place and to every demographic.
You could liken racing to being a tobacco farmer imo. The tobacco farmer is no longer required as the industry that used to buy his product are no longer interested in selling cigarettes, they have switched to shiny new products (vapes) that appeal to a whole new generation of addicts across a much wider demographic.
They're making more money and growing their business faster than ever before but the tobacco farmer is no longer part of their plan, he is surplus to requirement in exactly the same way that racing is now surplus to the requirement of bookmakers.
not at horse racing lovegod...
BUT...
i think it really helps the atmosphere at tennis for example...
you see the crowd dancing and looking at the big screen to see if they are on it...
it really does add to an enjoyable experience imv...
and you can see kids (i mean young kids) really having fun as well...
what i hate is a DJ bellowing out in attempt to 'get the crowd going'...
it's hideous and is simply the DJ trying to be centre of attention imv...
but music in between games/sets really does work with tennis...
not horse racing tho.
BUT...
i think it really helps the atmosphere at tennis for example...
you see the crowd dancing and looking at the big screen to see if they are on it...
it really does add to an enjoyable experience imv...
and you can see kids (i mean young kids) really having fun as well...
what i hate is a DJ bellowing out in attempt to 'get the crowd going'...
it's hideous and is simply the DJ trying to be centre of attention imv...
but music in between games/sets really does work with tennis...
not horse racing tho.
i think you will find that is the direction of travel the dealer...
complete and utter madness but if they want to waste £3.6 million on gymicks then it's up to them i suppose...
i will guarantee one thing tho...
FAILURE.
complete and utter madness but if they want to waste £3.6 million on gymicks then it's up to them i suppose...
i will guarantee one thing tho...
FAILURE.
whatever happened to that transformative idea they came up with...?
THE COUNTDOWN CLOCK...
10...9...8...7...6...5...4...3...2...1...0...
eh we've stil got 3 horses to load...
what utter clown suggested that at the BHA and are they still employed there ?
even in cricket it sounds hideous...
thinking it would work with horse racing was for the birds...
laughable.
THE COUNTDOWN CLOCK...
10...9...8...7...6...5...4...3...2...1...0...
eh we've stil got 3 horses to load...
what utter clown suggested that at the BHA and are they still employed there ?
even in cricket it sounds hideous...
thinking it would work with horse racing was for the birds...
laughable.
The loud disco music and sockless brigade did a fine job of chasing me from the racecourse tbh….
Four decades of enjoying a day racing….
Fkd now…..
I thought about going to the York Dante meeting for the 31st time….then after a split second thought not…..
Would be interesting to know what kind of audience/people the new Risen had in mind…maybe show them a brawl at Thirsk….
Four decades of enjoying a day racing….
Fkd now…..
I thought about going to the York Dante meeting for the 31st time….then after a split second thought not…..
Would be interesting to know what kind of audience/people the new Risen had in mind…maybe show them a brawl at Thirsk….
Sorry,York for the 31st time…..but plenty Dante meetings tbh….
What track did you hear loud disco music at Quixall? Never heard any music during racing that I recall at any track so if there was any it must have been inoffensive.
Would be interesting to know what kind of audience/people the new Risen had in mind
----------------------------------------------------------------------------------------
18-24 ?
male/female/other...
out for a laugh with their mates...
looking to pick up a chick or a bad boy...
not the slightest bit interested in racing...
just get blootered and go dancing after racing (at the track or up town)...
following days and weeks they show absolutely no interest whatsoever in the sport...
am i close aceform ?
----------------------------------------------------------------------------------------
18-24 ?
male/female/other...
out for a laugh with their mates...
looking to pick up a chick or a bad boy...
not the slightest bit interested in racing...
just get blootered and go dancing after racing (at the track or up town)...
following days and weeks they show absolutely no interest whatsoever in the sport...
am i close aceform ?
Obvious you have not been racing Hibby and commenting on Festivals you see on tv?
i must have been dreaming when i was at Doncaster in the mid 80's to see Shady Heights and Emmson winning.
and the day Persian Punch died at Ascot...
clearly that was just Fantasy Island nonsense also.
clearly that was just Fantasy Island nonsense also.
LOL, it is in terms of commenting about going racing today and making claims of knowing courses are full of the people you clearly dislike, most probably do tbf but most know first hand it is not the case.
HappyHibby 14 May 25 11:34
Would be interesting to know what kind of audience/people the new Risen had in mind
----------------------------------------------------------------------------------------
18-24 ?
male/female/other...
out for a laugh with their mates...
looking to pick up a chick or a bad boy...
not the slightest bit interested in racing...
just get blootered and go dancing after racing (at the track or up town)...
following days and weeks they show absolutely no interest whatsoever in the sport...
am i close aceform ?
Bang on hibb…
Would be interesting to know what kind of audience/people the new Risen had in mind
----------------------------------------------------------------------------------------
18-24 ?
male/female/other...
out for a laugh with their mates...
looking to pick up a chick or a bad boy...
not the slightest bit interested in racing...
just get blootered and go dancing after racing (at the track or up town)...
following days and weeks they show absolutely no interest whatsoever in the sport...
am i close aceform ?
Bang on hibb…
CagliariG 14 May 25 11:25
What track did you hear loud disco music at Quixall? Never heard any music during racing that I recall at any track so if there was any it must have been inoffensive.
Last one at Hamilton (my favourite) was very loud tbh
Most PA systems think fodder have hearing problems
Newmarket last year i could see Nick Luck wince when the PA system kicked in tbf…
What track did you hear loud disco music at Quixall? Never heard any music during racing that I recall at any track so if there was any it must have been inoffensive.
Last one at Hamilton (my favourite) was very loud tbh
Most PA systems think fodder have hearing problems
Newmarket last year i could see Nick Luck wince when the PA system kicked in tbf…
Perth last year was ok apart from prices,must say the betting ring resembled a car boot sale tbh,but that’s mainly down to Captain Black imo….
1.01 there will be brawling at the top meetings this year…..
The native gathering…..showered in cheap after shave and p!ss in cheap vinegar…..throwing air shots like Dean used to do….
The native gathering…..showered in cheap after shave and p!ss in cheap vinegar…..throwing air shots like Dean used to do….
Six of us attending the Haydock night meeting on July 4th , being honest though the ONLY reason we're going is the three females want to see Tom Jones.
what song was it playing aceform ?
this one by any chance ?
https://www.youtube.com/watch?v=wmin5WkOuPw
this one by any chance ?
https://www.youtube.com/watch?v=wmin5WkOuPw
Main issues are cost of living and ticket prices and not being able to get bets on the horses at bookmakers.
cost of living - will only get worse...
ticket prices - will only get more expensive...
not get bets on at the bookies - will only get worse.
ticket prices - will only get more expensive...
not get bets on at the bookies - will only get worse.
Saw the first 'offering' on the rtv Sunday show today. So so predictable 
Hayden
14 May 25 13:25
Six of us attending the Haydock night meeting on July 4th , being honest though the ONLY reason we're going is the three females want to see Tom Jones.
At least they'll be nicely wetted up for you.
14 May 25 13:25
Six of us attending the Haydock night meeting on July 4th , being honest though the ONLY reason we're going is the three females want to see Tom Jones.
At least they'll be nicely wetted up for you.
adverts like this is why despite going to 1000,s of live games ,I've only ever watched one football match in a pub,meeting/been amongst people like those on the advert is my idea of a
DAY FROM HELL AT THE RACES
DAY FROM HELL AT THE RACES
Apart from if you attend a regular race meeting, it will be nothing like the ad portrays. Black people are 4% of the British population, probably a tenth of that is the proportion of the overall attendance figures to UK racecourses. I couldn't care less what the race of somebody is, but the gaslighting is infuriating. Obviously this is an affliction across the entire marketing industry. Do we think if they were trying to draw people into a UK Drill music tour they would be showing a load of old white people bopping away to Stormzy. Er, nope 
No matter how much promotion or marketing one gives to a product it will come to nothing if the product is not sufficiently strong or sufficiently attractive to do justice. At the moment the majority of horseracing in the UK is for the benefit of bookies, and racecourses. There are too many races surplus to requirement and exorbitant prices charged by racecourses to attend.
A weak product coupled by an expensive price demanded = abject failure. This is something the "professional" entities concerned are not aware of.
A weak product coupled by an expensive price demanded = abject failure. This is something the "professional" entities concerned are not aware of.
I actually have some education in marketing, believe it or not 
This chap I'm assuming is capable, but delivering the requested brief. It's the brief that's not competent.
The ad is what the suits wish UK horse racing was, and will never be.
And yes it needs to be segmented, 'festivals' are completely different to Beverley on a Thursday afternoon. If they are targeting people, it's not generic.
It's not a weak product in my view, but it contains a lot of bloat and fodder. The racecourses, variety, topography. Definitely a USP.
This chap I'm assuming is capable, but delivering the requested brief. It's the brief that's not competent.
The ad is what the suits wish UK horse racing was, and will never be.
And yes it needs to be segmented, 'festivals' are completely different to Beverley on a Thursday afternoon. If they are targeting people, it's not generic.
It's not a weak product in my view, but it contains a lot of bloat and fodder. The racecourses, variety, topography. Definitely a USP.
there is no product/rating etc to those their trying to attract,their just horses with a leg in each corner, I was brought up going to to redcart,ripon,thirsk,Stockton with my dad we probably never saw a stakes horse or very rarely,you could live near York,n,market,sandown,etc etc and only ever see potential stakes horses in every race
I loved going to White City greyhound graded races as I lived nearby then. I also enjoyed watching and betting on Open races esp Invitation, and Derby nights. But, knowing the greyhounds, watching and betting on the graded races 3-weekly nights were just as enjoyable and exciting as the Open races.
The cost of living crisis is only going to get worse in the next 10 years. It's called a Crisis for a reason. People will not consider going to the races because they will have no money left.
Racing is a luxury and expensive product. Just watch on the TV better for our wallet.
And now Angela Rayner is calling for a higher tax on gambling to fund the winter heating allowance! Anyone who hopes that Labour will help the racing industry is deluded.
Trident May 25 07:57
Racing is a luxury and expensive product. Just watch on the TV better for our wallet.
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spot on TRident...
wouldn't dream of going racing these days.
Racing is a luxury and expensive product. Just watch on the TV better for our wallet.
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spot on TRident...
wouldn't dream of going racing these days.
Went to Bath Race meeting last Friday.
It's my local track but haven't been up there for quite a few years.
Entrance cost £25.00 - this gave access to practically anywhere.
Quite busy but not heaving, plenty of room in the bars, polite staff, quick service with a smile.
£6.50 a pint which is only slightly higher than in Bath city centre, security staff were courteous and quite friendly.
About 15-20 books that seemed to be doing a decent amount of business and the sun shone!
Chatted to one security bloke who said it was the best atmosphere he'd experienced up there for a while.
He said Ladies Day (coming up in June) was the worst day for drunken, rowdy behaviour and he hated working
when there was live music after racing as by then alcohol has taken over!
I must have been there on a good day! Would give it 7/10 overall.
It's my local track but haven't been up there for quite a few years.
Entrance cost £25.00 - this gave access to practically anywhere.
Quite busy but not heaving, plenty of room in the bars, polite staff, quick service with a smile.
£6.50 a pint which is only slightly higher than in Bath city centre, security staff were courteous and quite friendly.
About 15-20 books that seemed to be doing a decent amount of business and the sun shone!
Chatted to one security bloke who said it was the best atmosphere he'd experienced up there for a while.
He said Ladies Day (coming up in June) was the worst day for drunken, rowdy behaviour and he hated working
when there was live music after racing as by then alcohol has taken over!
I must have been there on a good day! Would give it 7/10 overall.
i'd have heart failure if someone asked me to pay £6.50 for a pint tbh.
iremember folk talking about 'a pound a pint' raspberry...
a long time ago now that seems.
a long time ago now that seems.
I bought a bottle of bitter from Tesco the other day, £1, good stuff as well.
brought up on zetland gold cups of MOVE OFF,GUNNER B, mile from track ,wife would drop me off and pick me up,wouldnt enter my head to go to redcar today,or maybe should go like RASPBERRY to give it the once other,think like bath its one price to go anystand you like,in the good auld days my mate who recently passed away had got himself a st johns ambulance pass we used to use for a freebie entrance
The Racing TV club day ad just played out on the channel, the contrast
i see AKA bets bellyaching about the size of the crowd at the curragh and they only took a handul of bets didnt cover their ex,s, but even if theres a huge crowd whats the incentive for your average joe public racegoer to back with on course bookies instead of your mobile taking advantage of BOG,enhanced places,odds boosts, double results etc and betfair for the more seasoned punters,if pitches were a licence to print money AKA wouldnt have been able to buy them in the 1st place,they,ll be takin/getting all the publicity at royal ascot
Ak.the previous week,10 quid minimum bet at punchestown,has we was mowed out and couldn’t deal with the demand.
Basically,we had a great day,when busy.
Racings not worth the expense when quiet.
But it’s a good listen,better than gallop.at least you get a inside into the realities of being a bookie.
Basically,we had a great day,when busy.
Racings not worth the expense when quiet.
But it’s a good listen,better than gallop.at least you get a inside into the realities of being a bookie.
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