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...Jinxed with just 49 enries for 7 races at Chelters on New Year's day
nice sunny day tough
nice sunny day tough
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Another doomed initiative leif, like Racing For Change et all i.e inviting more ethnic minorities, gays et al to get everything cheaper and a platform to promote inclusiveness at the expense of the core support. Forgetting that the "next generation" has already been spawned from the core and no matter what they do to introduce Muslim riders etc they are actually alienating their only spawning ground of the future?
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At risk of sounding like a broken record, I still cannot see how Premierisation is intended to work. Some say it has not been marketed properly but what is it that should be marketed, and how?
If there is a statement on a whiteboard somewhere in BHA HQ saying Because of Premierisation, X will happen, or maybe X will happen that will lead to Y, then I do not know what are X and Y. |
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Chromosomes Ramruna? Nothing I have heard makes sense, in terms of jumping I would bet when ITV cover regional racing the viewing figures spike upwards but who is going to tell the story?
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The theory is quite simple is it not. To give priority to the premium element of the product. And make it an easier sell. In practice, every stakeholder is out for their own interests.
Even if they could get all stakeholders to align and deliver what they are intending, there's very little prospect of it achieving anything tangible. HR has many headwinds, but the primary one is a cultural phenomenon, something that nobody can defeat. Why would you pay for the privilege of freezing your butt off at a racecourse when you can get a far more enjoyable experience from the comfort of your own sofa. It's an easier sell in the summer oc, but the sight of one of the Dixon's at Catterick looking half drowned when introducing the racing earlier this said it all to me. That is a product that can't be 'sold' to the public. 90% of the people attending that kind of meeting must only be doing it out of habit. It's inescapable that most racing is betting shop fodder, the proportion of it that is betting shop fodder is only going to increase, and that is irreversible. |
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I should correct that, betting fodder is probably rather more accurate than betting shop fodder.
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