For me £41 is way too much, given the large alternatives of free form and racing news. But how would you package/market it?
I would break it down into sperate components at lower prices. e.g 10p per race for in-line form like they did 10 years ago. Also you could package up with raceform interactive.
They have priced themselves out of the market. Plenty of good FREE alternatives. I use Bet Mover it's FREE and good for horses that are backed and drifters!