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harry callaghan
19 Oct 15 17:50
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Date Joined: 10 Nov 07
| Topic/replies: 3,586 | Blogger: harry callaghan's blog
VIEWING FIGURES for Qipco British Champions Day at Ascot on Saturday fell by 34 per cent compared to last year as the £4 million raceday attracted a fraction of the viewers for Bargain Hunt on BBC1.

Channel 4 reported a record low average audience of 367,000 for live coverage compared to last year's figure of 557,000.

Saturday's rating for a marathon broadcast from 12.30pm to 4pm was 67 per cent less than the 1.1m average achieved by the BBC in 2012, the corporation's last Champions Day.

Channel 4 is seeking to win a new racing deal from 2017 and gave Britain's richest raceday an unprecedented amount of coverage with all six races shown live following a special edition of The Morning Line that included Frankie Dettori, new champion jockey Silvestre de Sousa and an interactive audience.

However, the afternoon show, which peaked at 530,0000 viewers (equivalent to a 6.1 per cent share) had a smaller average audience than the previous two Saturdays, with Future Champions Day getting 411,000 viewers and Cambridgeshire day 398,000. The Morning Line averaged 186,000 viewers.

BBC1's Saturday afternoon presentation of the world amateur boxing championships, on air during the racing, was more popular than the Ascot fare with 500,000 watching, while the edition of Bargain Hunt that competed with the Queen Elizabeth II Stakes and Qipco Champion Stakes had an 800,000 average.
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Report harry callaghan October 19, 2015 5:56 PM BST
doesn't surprise me - considering channel 4 persist with cunningham harping on about the form book

when will they learn that this is not everybody's cup of tea... if we wanted this all the time we would just watch racing uk

zero camaraderie and a poor excuse for a racing channel
Report Blackorred October 19, 2015 6:07 PM BST
I am quite IT savvy but would love someone to explain how they know how many people watch a program? Or am I just missing something? Also how do they know how many people are watching it on any given TV?  We all were in my house on Ruk of course is that taken into the viewing figures account.
C4 has lost the plot and viewing figures with stream after stream of fence sitting, jockey loving , public hating et etc etc egomaniacs of which the latest have the most dreadful of the lot in Mick Fitz. Why oh why ??
Report chelters16 October 19, 2015 6:16 PM BST
Dreadful coverage of racing in general on CH4 ,only watch it in the most dire situations when cant access RUK or god forbid ATR and the dreadful mark chapman what a ****.
Report ONSLOW1974 October 19, 2015 6:28 PM BST
The trouble with showing a complete meeting is it is too long between races
for the casual viewer.
A 2 hour programme with races every 10-15 mins is better imho.
Plus there was no Frankel.
Plus Cunningham & Fitz do peoples heads in!!
Report oneyallbeenwaiting4 October 19, 2015 6:28 PM BST
seems to be a trend now, after every meeting we read how C4 figures have plummeted, its not at all surprising when actual racing fans cant even suffer the program never mind the general public

they tried to appeal to a wider audience, gok wan, fashion, clare balding etc, and only served to pissoff the viewers they already had

only great horses can attract non racing fans, just make a racing program for racing fans and when a horse comes along the interest will happen naturally
Report truehoncho October 19, 2015 6:43 PM BST
I'm afraid I have to agree with the criticism. The morning line was difficult to watch and the coverage in the afternoon was nonsense at times. With viewing figures consistently dropping surely they need to change things.
Report patches October 19, 2015 6:55 PM BST
I don't think it's just channel 4 , it's more horse racing in general , this forum is very quiet compared to a few years ago , the betting shops take a fraction of the bets they used to , I'm sorry but it's a dying game as the old ones pass away the younger ones have no interest at all in horse racing , probably the Cheltenham festival is the only thing left .Sad
Report Racingqueen October 19, 2015 7:03 PM BST
Anyone who thinks mick fitz is suitable for to is clearly incompetent

C4 just give excuse after excuse.......they would would even come up with something if the figures were zero
Report chelters16 October 19, 2015 7:03 PM BST
Patches l agree that betting shops are dying but online betting must have more than made up for lost shop revenues(even withouut fobts),l wonder more about actual attendances at meetings,my local track Hamilton still does very well and l see little difference in numbers from say 20-30 years ago.
Report posy October 19, 2015 7:07 PM BST
I was there on Saturday and was most surprised that throughout the afternoon the annual members' trackside room had unused tables .I've frequently been to meetings when that hasn't been the case.When I ventured out to the paddock it wasn't as rammed to the gunnels as i'd anticipated it would be so would be interested to know how many people were at the racecourse and a comparison with previous years.Have to say though the car parks seemed crammed full.
Report Makybe_Diva October 19, 2015 7:08 PM BST
C4 Racing needs Matt Chapman.
Report Racingqueen October 19, 2015 7:09 PM BST
But patches why do youngsters have no interest?? There is far too much low grade garbage and no one criticises jocks or trainers.....

Who would find fitz blowing wind up jockeys holes entertaining.

Compare to the premier league where players managers are frequently hammered
Report harry callaghan October 19, 2015 7:23 PM BST
POSY

"However, we are still surprised by the figures, as we believe Qipco British Champions Day is worthy of a larger number of viewers, especially since we recorded our best attendance on Saturday [30,967] since Frankel's last race in 2012, reflecting great interest in the day.

"Channel 4 introduced some terrific innovations, including the interactive Morning Line and new drone coverage, which is really encouraging and we must build on that when we return to the correct slot in 2016."
Report jrw October 19, 2015 7:26 PM BST
Harry do you work for ch4?
Report eightbo October 19, 2015 7:27 PM BST
Channel 4 to blame. Action required
Report harry callaghan October 19, 2015 7:35 PM BST
no it's written on the racing post page jrw...

i so wish i was on the gravy train though, my mercenary approach may lead to a total channel melt downGrinstill got to be better than listening to cunningham rant on about what a saturday punter has no interest in listening to, never mind a royal ascot punter who tunes in once a year
Report posy October 19, 2015 7:53 PM BST
Many thanks Harry...I was wondering whether the attendance was affected by the rugby ;as I wrote the carparks were full but the stands weren't uncomfortably crowded.
Report sixtwosix October 19, 2015 7:57 PM BST
Enjoyed the races , good quality cards ....apart from a ludicrous ill suited handicap at the end.

But  , I watched the races after the football and rugby , fast forwarding to the races .

Racing was always my fav sport , but I cannot abide the modern presenters , who are clueless in my opinion and I have no intention of listenimg to their drivel.
Report MJK October 19, 2015 8:19 PM BST
C4 decided to aim their racing program at 'newbies' instead of keeping actual racing enthusiasts interested in their show. Now they've lost a lot of their original viewers and aren't attracting any new ones. The Morning Line was supposedly started at the time to preview that afternoon's racing. Now we're lucky if they preview one race in the first half of the show. But they've plenty of time for slimebag bookies reps. Just like they'll no doubt have Nicholls and/or STD on every two weeks they seem to think having Dettori on it ad nauseam will attract viewers. Same dislikeable pundits, same smarmy Luck presenting who goes totally ott for everything, same ridiculously long ad breaks. It's time C4 racing was put to sleep.
Report The Pinhooker October 19, 2015 8:27 PM BST
Sixtwosix. Thoroughly agree that modern day presenters and pundits are the reason why so many viewers,such as yourself, find horse racing so unbearable to watch on television.

The professional racing fraternity likewise think they are a waste of space so the C4 marketing advisers persistently get it completely wrong in aiming for an urban audience who have no real instinct for what is fundamentally country sport.

Nothing is likely to change unless Middle East and bookmaking advertising revenue dries up in which case racing will probably disappear from our screens forever.
Report homefortea October 19, 2015 8:31 PM BST
Feck me who watches Channel Four apart from freaks..

And when you tune into the programme has been taken over by them..

You know the rest but I am still wondering who is transgender - as the rest of the minorities are covered...
Report triumphoragony October 19, 2015 10:21 PM BST
There is nothing wrong with c4 coverage of racing...the truth is that BBC will ALWYS get bigger audience viewers no matter if they showed two 90 year olds playing tiddlewinks and c4 had live s#x....
Report lingbleed October 20, 2015 12:28 AM BST
Have to agree with what racing  queen said , people love controversy and there is no such thing as bad publicity  ,people love watching awkward moments on tv especial the younger generation , so if a jockey makes a mistake grill the fecker after it , cause some heated moments , i'll guarantee it will be big new's the next day .Like racing queen said who doesn't love seeing a manger chucked under the bus after a bad result , am sorry but it sells and it gives the media some thing to run with and milk .
Report sageform October 20, 2015 6:46 AM BST
If you have RUK,6ou watch it so any analysis of audience numbers needs to be included.
Report salmon spray October 20, 2015 9:59 AM BST
Champions Day is a poor imitation of Arc day and the Breeders cup. They should forget it and give the Champion Stakes back to Newmarket.
Report EastLower Gooner October 20, 2015 10:04 AM BST
the early start didn't help...just felt like things were dragging on and on...Muraharer lit up the show but really the whole thing was generally flat...no surprise with the other sports on people found something better to do with their time.
Report Outpost October 20, 2015 10:24 AM BST
racing has had a regular audience since it began hundreds of years ago but the current generation are now losing interest and the upcoming generation have little or no interest in it at all.

the racecourses wrongly assume that sticking a concert on after racing will attract more people to racing.
meanwhile the folk who do enjoy racing are staying away in their droves from these drunk fests which only have racing as a sideshow.

while greedy courses make extra money out of these booze ups, they are not attracting even one more person to racing. 
the concert drunks don't bother with the racing and are only there waiting for the concert to start. 

meanwhile regulars who would normally bring their families are avoiding these fixtures like the plague and so the courses are effectively cutting off their only supply of future customers.
Report The Pinhooker October 20, 2015 10:46 AM BST
Outpost. Spot on.....and C4 simply encourage such a culture.
Report screaming from beneaththewaves October 20, 2015 10:54 AM BST
chelters16 19 Oct 15 18:16 Joined: 02 Jun 10 | Topic/replies: 757 | Blogger: chelters16's blog
Dreadful coverage of racing in general on CH4 ,only watch it in the most dire situations when cant access RUK or god forbid ATR and the dreadful mark chapman what a ****.


Was never a fan of Lennon, but still a disgrace ATR giving the man who shot him a job.
Report Diff-rent October 20, 2015 11:13 AM BST
Weekend was busy with alternative sporting events. Also does having champions day in mid October really work ?  Even Hills Jnr said the champion sprinter had gone in his coat.
Report xmoneyx October 20, 2015 11:24 AM BST
BBC ditched --The Open golf 2016

you know viewing figures will plummet SKY SPORTS

not because the quality of the players
people have to use disposable income in a targeted way

It's the way sport is now -better or worse
Report fluffchucker October 21, 2015 9:45 PM BST
BBC probably glad they ditched it as they got more viewers for the amateur boxing!
Report Arklearkle October 22, 2015 12:27 AM BST
One problem is that Champions day is a a staged event with a lot of overhype but dont worry proper racing returns shortly.
Report fluffchucker October 22, 2015 5:01 PM BST
Champions day is meant to be flat racings grand finale so if nobody's watching it on terestrial TV then surely not good for the sport long term?
Report wondersobright October 22, 2015 5:02 PM BST

Oct 22, 2015 -- 12:27AM, Arklearkle wrote:


One problem is that Champions day is a a staged event with a lot of overhype but dont worry proper racing returns shortly.


Cool

Report Barton Bank October 22, 2015 5:24 PM BST
The sport is absolutely dying on its arse due to declining public interest.
Channel 4 viewing figures are just a symptom of this.
Report fluffchucker October 22, 2015 8:45 PM BST
Surely Ch4 racing are the shop window for UK  horse racing. If they aren't  getting the footfall then maybe its time to change the window display?
Report unbiased October 22, 2015 8:45 PM BST
The public love to watch utter tosh progs with DYSFUNCTIONAL FAMILIES(soaps),and other rubbish like British Bake,Strictly,I'ma Hasbeen,that is the way it is.These progs get very high viewing figures!!!
This presenter,that presenter,it doesn't make one iota of difference,as racing is just for us aficionados.
Duracell must be doing well,as we search night after night for something decent to watch.
Report Oasisdreamer October 22, 2015 10:38 PM BST
I would imagine the folks associated with GB Racing are reviewing their positions....given the way Champions Day is now unfolding. 

Aside from getting lucky with Frankel they've messed around with the end of season Pattern calendar almost to the point of destruction.
Report lovegod October 23, 2015 9:28 AM BST
The public love to watch utter tosh progs with DYSFUNCTIONAL FAMILIES(soaps),and other rubbish like British Bake,Strictly,I'ma Hasbeen,that is the way it is.These progs get very high viewing figures!!!
This presenter,that presenter,it doesn't make one iota of difference,as racing is just for us aficionados.
Duracell must be doing well,as we search night after night for something decent to watch.

Maybe they should have a dysfunctional families go racing programme, viewing figures go through the roof!!
Report Outpost October 23, 2015 10:30 AM BST
who decided it was a good idea for CH4 to hire the people who ran BBC racing into the ground.

that's a bit like hiring Steve McLaren to manage a football team.
Report fluffchucker October 23, 2015 7:12 PM BST
He should have stayed at Middlesborough all those years ago.
Report homefortea October 23, 2015 7:47 PM BST
Too much quality racing is staged on a Saturday where it clashes with the dreaded Premier League..

In my day (!) the shops would be full midweek with some of the better races being staged..

It was quite a simple concept make horse racing the event of the day and they shall bet..

As regards anyone at race planning they should have been given the Red Card years ago..
Report homefortea October 23, 2015 7:49 PM BST
Having said that those figures claimed by dirty harry callaghan must be a joke as there are many pubs and clubs in Northern towns and Cities that would have been rammed with punters..

And the Advertisers know it...
Report Oldgit1 October 23, 2015 7:56 PM BST
" Maybe they should have a dysfunctional families go racing programme, viewing figures go through the roof!"
Jeremy Kyle with Jamie, Emma and Hayley might get better viewing figures. Though some might prefer the Confessions of Keiren.
Report fluffchucker October 23, 2015 9:44 PM BST
Having said that those figures claimed by dirty harry callaghan must be a joke as there are many pubs and clubs in Northern towns and Cities that would have been rammed with punters

Indeed home for tea,  all with their whippets and eating black pudding,  hey hey wot, old boy.
Report unbiased October 23, 2015 9:59 PM BST
This is the society we live in now.
Also,without getting into race issues,as the Muslim population increases,there are less around to be interested in horse racingand,of course,ardent racing fans are dying off.
Doc and Robbie analysing the day's rides would be interesting too.Imagine some of the calls on the "606" phone in.
Report BornToWin October 23, 2015 10:00 PM BST
The British public have undergone a brain drain, due to the subhuman scum of society being encouraged to breed in order to get welfare. It is only going to get worse as they multiply at a geometric rate.

Today's average punter is all about FOBTs, not looking at the Racing Post or whatever trying to find a winner with their self perceived ability to beat the bookie.
Report unbiased October 23, 2015 10:07 PM BST
Add to that they are ALL "experts" at footie bets.
Report fluffchucker October 24, 2015 10:10 AM BST
The morning line........ No further questions your honor.
Report TheFear October 24, 2015 10:33 AM BST
Morning Line guests Andrea Atzeni (let's face it a good jockey but up there with Mick Fitz in the charisma stakes) and errrr Jamie Lynch. Compare with Soccer AM, Peter Schmichael and Noel Gallagher!
Report Ibrahima Sonko October 24, 2015 11:24 AM BST
TV ratings are worthless, better measurement is how much is bet on a race if it is on free tv or not. TV viewing figures are a thing of the past, 20+m used to watch tv in the 90's, now it is well below 10m and they guess when they measure it.
Report millhouse October 24, 2015 12:06 PM BST
A Harrow educated, son of a Jockey Club member presenting the show while deliberately choosing words no one watching uses in their every day lives, a betting reporter still unable to form a coherent sentence after twenty years in broadcasting, 'experts' so woefully unprofitable as to make their opinions worthless, and an editorial bias so pervasively determined to cheerlead for industry protectionism and bookmaking industry lies that the content can no longer ring remotely true to most of the people watching.

Add to that some nepotism, shameless bookmaking industry propaganda and a cast so deeply entrenched in industry gravy training that they are genuinely unpleasant to spend time listening to.

And then Channel 4 scratch their heads as to why no one wants to watch, imho...
Report unclepuncle October 24, 2015 12:08 PM BST
Ch4 racing is better than having no racing on terrestial TV, so while I don't love it I'm grateful it's on.

The sport is a niche product, and will only get smaller and less attractive to broadcasters - only the Grand National is a major event and even that is quickly becoming of secondary importance to that weekends football and rugby. The Derby is an irrelavance these days.
Report sageform October 24, 2015 12:31 PM BST
This country must prefer losers because Football is the most watched sport but the one in which our international success is very poor.
Report lewisham ranger October 24, 2015 1:11 PM BST
Uncle Puncle is correct, if horse racing was shown only in the bookies and at the actual track, what would we do with our lives Cry
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