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Don't think any sport has suffered more in terms of product offering in the last 20 years. Shame
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If I can take Ladbrokes as an example. Just in the last 10 years the amount you can win in shops has gone from £2.5k (at least, because I placed a bet to win that amount in 2007) to £1000 to £500 to £250 to zero. They've now stopped taking shop bets altogether. Plus there were plenty of options (without the fave) to win a medal, head to heads and limited ew options.
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Athletics isn't derivative or algorithm based, it's effectively once or twice a year, plus it has a low luck dependency.
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Ladbrokes for the 2006 European athletics championships offered loads of markets. It was very easy to win money off some hugely mispriced runners, without needing to have a massive knowledge. A good knowledge and acting quickly was all that was needed.
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