Anyone in London / England not being routed through Paris to Betfair?

traceroute www.betfair.com shows really roundabout route for more than a week now:

        ...
3  195.50.90.169 (195.50.90.169)  0.398 ms  0.362 ms  0.347 ms
4  ae-51-51.csw1.London1.Level3.net (4.69.139.88)  26.688 ms  22.772 ms  22.781 ms
5  ae-59-114.ebr1.London1.Level3.net (4.69.153.125)  22.590 ms ae-56-111.ebr1.London1.Level3.net (4.69.153.113)  22.628 ms ae-57-112.ebr1.London1.Level3.net (4.69.153.117)  22.703 ms
6  ae-48-48.ebr1.Paris1.Level3.net (4.69.143.114)  22.867 ms ae-45-45.ebr1.Paris1.Level3.net (4.69.143.102)  22.714 ms ae-46-46.ebr1.Paris1.Level3.net (4.69.143.106)  22.879 ms
7  ae-71-71.csw2.Paris1.Level3.net (4.69.161.82)  24.358 ms ae-91-91.csw4.Paris1.Level3.net (4.69.161.90)  22.589 ms  22.808 ms
8  ae-92-92.ebr2.Paris1.Level3.net (4.69.161.105)  22.524 ms ae-72-72.ebr2.Paris1.Level3.net (4.69.161.97)  22.610 ms ae-62-62.ebr2.Paris1.Level3.net (4.69.161.93)  22.699 ms
9  ae-2-12.bar1.Dublin3.Level3.net (4.69.153.241)  23.264 ms  54.074 ms  22.510 ms
        ...

Have same behaviour from an account on a server in Ireland. Is anyone not experiencing this at present?