Purple's rubbish offers so far

The Betfair-Offers(call them charges) are lot more rubbish. Only the better API, liquidity and more markets makes the pluspoints for Betfair (so far).

No premium charge isn't going to get people to switch in the required numbers to challenge Betfair liquidity. They will know they are getting somewhere only when Betfair has to respond. No chance at the moment.

The trouble is a lot of premium charge payers are not market markers. I have paid it myself. I think they will/have to use the L adbrokes name if they want to compete.

They are good offers imv.

Bf have already begun to respond by making the X-country race at Cheltenham comm.-free.

One prob. for bf is that they now have so many different depts. (sportsbook, exchange etc.) that a promotional offer for one easily ends up adversely affecting another.

Bf sportsbook had a 100 quid cashback offer on a race at Cheltenham for which the purple site were comm.-free. It's not difficult to see the best way to play the offers--to bet 100 quid on the sportsbook, not to touch the bf exchange market and to arb off the bet on the duck. So bf sportsbook ends up as a commission agent for its only poss. rival.

Perhaps the only people who cdn't anticipate this sort of thing are the people working for a sportsbook/bookie, who win not by understanding the thinking of someone who can actually win but simply by restricting and excluding their custom.