Only being launched in Ireland for now. Be interesting to see what liabilities they'll take on board.
Also seems strange they won't be using racecourse SP or shows but will offer their own “show” prices , I guessing they'll be other motives for this rather than just being too tight to pay for the data, but considering the majority of mug punters bet at SP it'd be strange if Betfair only offer the fixed price option. Looks like most of the bets will be hedged back into the exchange markets especially with them stating they may also do some seeding the of exchange markets so I guess they'll put some of the trap bettors out of action with a bigger trapper in the pack.