There is a presenter on C4's Paralympic Show (don't know who he is but he is not disabled) who has all the look of the young modern males' combining all the most ludicrous traits .
1. The "cockeral crest" hair where there is a funny little peak (the "estate agent " look"
2. Bleached hair
3. Artificial tan (if it isn't articial, it looks it)
4. Meaningless tattoos over his body
5. A suit jacket worn with scruffy jeans
Don't know what his name is ....
Of course, these comments betray my age.
The package look is how I view the archetypal city trader.