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Exchanges in dominant positions that grossly over-charge have to be careful a rival doesn't use the information in reverse and make an offer like
Sign up with us before dec 20th and we will never charge you more than 5% on the lifetime of your membership, agreed and honored. Would make a big hole in an overcharging company as its what the competition look for weakness in there rivals services. (the above statement is only an example of a possible promotional idea and is in no way relevant to any company policy presently.) |
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e.g. You've won 10 million gross, 1 million net (i.e. you've already paid 90% commission) but you'll still be charged pc. That's just the equivalent of closing accounts. Looking at Betting Promotion's figures for 2010: Gross Betting Profit £2.44M Commission £1.57M Net Betting Profit £0.86M Operating Income £0.12M They'd be dead in the water with an increase in charges based on "net" profit. Some smaller players are in a similar situation with Sky, internet, server, programmers and whatever other costs come out of "net" profit. I know they'll probably be considered a 'main liquidity provider', but so is every else that is making millions and already paying lots of commission. How will they distinguish between them? |
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The main liquidity providers are those they want to keep in the game at the expense of the 'parasites' making money at a better ratio of comm. to profits.
This is especially so when these people make money on a 'rent-seeking' basis through a botted-up algo strategy. Otherwise, to me there are close parallels between what they've already done (i.e. re-working the terms of a profit share arrangement) and what you've just suggested. |
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jump, jump before the ship goes down
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