Betfair's "Integrated Exchange and Sportsbook product"

"allow us to capture a greater share of wallet from customers." Now that's a reason to riot!

iirc, somewhere they said they were going to develop it "incrementally" - which is interesting in itself.

will be interesting to see which new IP markets appear, and also whether they're existing markets that currently suspend or totally new ones.

tbf, wallet's a specific bf term. but generally yes.

Think Chronicle, think 32Red, think Virgin Bets, think White Label brands, think tried tested and failed, (Virgin Bets is the one I can recall but others have started and quickly departed doing the same thing) think automated Betfair arbing into the exchange, think no early prices, think no non derivative priced markets, don't think choice, don't think value and don't think versatility.

I can't see anything more than a second rate bookmaking service, which will leech off the brand and established customer base, but will damage the brand at the same time.  Credit to the stockbrokers for getting it right.

The product hasn't a snowball's chance in hell of standing on its own 2 feet which is the real test of whether something is any good.

Imagine NatWest opening another bank right next door to an existing bank, and calling itself the NatWestB bank.  At the new branch everything you can buy is a little bit more expensive than at the bank next door, the only difference is less products are avaliable at the new branch and the prices are in a different font.

Sounds like a winning idea to me

sounds like an extension of multiples

Let's hope it fails miserably, otherwise bf might get the idea to kill the exchange altogether, albeit 'incrementally'.

There will be no morning prices on horse racing markets (except a slightly worse mirror image of what's available on the exchange)..that's a 1.01 shot imo. 

What they mean by guaranteed execution in less liquid markets is akin to this: if there is a strong correct score market and no liquidity on the next goal market they will offer liquidity on there being no next goal in a next goal market which they will then arb off simultaneously against the current score on the correct score market.

they may be outsourcing to Betting Promotion. the blurb on their website states  -



Betting Promotion is a Market Maker for Betting Exchanges and Bookmakers. With our proprietary trading software we provide odds and liquidity to our customers. Betting Promotion is all about odds. From different trading strategies we create crude odds. On top of the crude odds we add our margin to create market making odds

At the exchanges we act as market makers. For bookmakers we manage the whole or parts of their sports book.

Our customers market themselves to different geographical areas and different kind of players. On top of our market making odds the customers decide what margin they want to have on sports and leagues all dependent on their own marketing strategy.

Betting Promotion trading is characterized by high turnover and low margin. Expected profit margin is less than 1% on turnover. This enables our customers to have very competitive prices.

@clydebank

You mean they're aren't people doing that already?  In which case I really do need to look into this bot-writing game.

I agree there will be no early prices on horses.................or if there are BF will get raped unless they offer miniscule liquidity on each horse.