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Dear forum :-)
I wish to ask for some help if possible from the forum members.
I have an interview/presentation with on of the big 3 bookmakers. Even thought the jobI have applied for isn't essentially affiliate marketing, they have asked me to present on it nevertheless.
The brief for the presentation is as follows –
· Examine the **** affiliates programme.
· Select one of the products at bet365.
· Find 3 - 5 affiliate websites that you feel would be a suitable fit for promoting the **** product of your choice.
· Consider why you have chosen those affiliates, how you would go about engaging those affiliates with the **** Affiliate programme, and once engaged how you would extract the most value from those relationships.
Any help would be GREATLY appreciated.
Kind regards,
Graham
I wish to ask for some help if possible from the forum members.
I have an interview/presentation with on of the big 3 bookmakers. Even thought the jobI have applied for isn't essentially affiliate marketing, they have asked me to present on it nevertheless.
The brief for the presentation is as follows –
· Examine the **** affiliates programme.
· Select one of the products at bet365.
· Find 3 - 5 affiliate websites that you feel would be a suitable fit for promoting the **** product of your choice.
· Consider why you have chosen those affiliates, how you would go about engaging those affiliates with the **** Affiliate programme, and once engaged how you would extract the most value from those relationships.
Any help would be GREATLY appreciated.
Kind regards,
Graham
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Or if anybody has anything to do with affiliate marketing in the gambling industry it would be great to get their email address?
Kind regards,
Graham
Kind regards,
Graham
Graham.
I put bookie affiliate links and banners on my web sites on 2 separate occasions during a peried of about 3 years.
I gave up both times and now I only carry pre-paid ads, or links to web site in which I have a financial interest.
I don't carry any other outgoing links - no reciprocal links etc. Nothing. Just those pre-paid ads.
The service I received from 3rd party affiliate companies, that is companies acting on behalf of bookies, was abysmal.
Dealing with bookie affiliate schemes directly was slightly better, but there were problems all the time.
A BIG problem was trying to keep up with changing bookie offers and changing banner sizes.
Generic banner ads are available that can be changed on my web site by the bookie without any effort from me, but bookies had a nasty habit of changing the banner size which totally cocked up the look of my web pages.
Affiliate training was zero.
I received no advice as to which other web sites were most successful, or even doing ok.
Also, a BIG problem for an affiliate is that the word "affilite" is all too often included in the link to the bookmie web site.
Therefore, my web site visitors could easily "mouse over" the link or banner, see which bookie was involved, and go directly to the bookie without using my link.
Everyone avoids the affiliate link by doing that at some time.
I do it, and you will have done that ss well.
In my opinion, bookies know that affiliate by-passing goes on, and so the word "affiliate" in their links work in their favour and they know it.
There is absolutely no need whatsoever to have any recognisable text within any web site link.
Bookies are taking advantage by including obvious words within their links.
In my opinion, affiliate marketing is a complete waste of time and effort from an affiliate point of view.
I certainly felt that I was providing free advertising for very little reward, and I mean, VERY little.
If you want to offer Bet365 or any other bookie some affiliate advice, 2 recommendations from me would be to direct affiliates to web sites that are successful so that affiliates can copy what works, and offer links that do not show link destinations.
Start with just those 2 improvements and affiliate marketing for bookies might show some improvement, but you'll never get me to carry bookie ads again on my web sites.
Believe me, at present affiliate marketing is free advertising for bookies, and they know it.
If you need any more info from a disillusioned affiliate advertiser, e-mail me on this spare e-mail address :-
jhww@btinternet.com
I'll be pleased to hear from you and I'll give you my personal e-mail address after that if you need it.
Good luck with your interview.
I put bookie affiliate links and banners on my web sites on 2 separate occasions during a peried of about 3 years.
I gave up both times and now I only carry pre-paid ads, or links to web site in which I have a financial interest.
I don't carry any other outgoing links - no reciprocal links etc. Nothing. Just those pre-paid ads.
The service I received from 3rd party affiliate companies, that is companies acting on behalf of bookies, was abysmal.
Dealing with bookie affiliate schemes directly was slightly better, but there were problems all the time.
A BIG problem was trying to keep up with changing bookie offers and changing banner sizes.
Generic banner ads are available that can be changed on my web site by the bookie without any effort from me, but bookies had a nasty habit of changing the banner size which totally cocked up the look of my web pages.
Affiliate training was zero.
I received no advice as to which other web sites were most successful, or even doing ok.
Also, a BIG problem for an affiliate is that the word "affilite" is all too often included in the link to the bookmie web site.
Therefore, my web site visitors could easily "mouse over" the link or banner, see which bookie was involved, and go directly to the bookie without using my link.
Everyone avoids the affiliate link by doing that at some time.
I do it, and you will have done that ss well.
In my opinion, bookies know that affiliate by-passing goes on, and so the word "affiliate" in their links work in their favour and they know it.
There is absolutely no need whatsoever to have any recognisable text within any web site link.
Bookies are taking advantage by including obvious words within their links.
In my opinion, affiliate marketing is a complete waste of time and effort from an affiliate point of view.
I certainly felt that I was providing free advertising for very little reward, and I mean, VERY little.
If you want to offer Bet365 or any other bookie some affiliate advice, 2 recommendations from me would be to direct affiliates to web sites that are successful so that affiliates can copy what works, and offer links that do not show link destinations.
Start with just those 2 improvements and affiliate marketing for bookies might show some improvement, but you'll never get me to carry bookie ads again on my web sites.
Believe me, at present affiliate marketing is free advertising for bookies, and they know it.
If you need any more info from a disillusioned affiliate advertiser, e-mail me on this spare e-mail address :-
jhww@btinternet.com
I'll be pleased to hear from you and I'll give you my personal e-mail address after that if you need it.
Good luck with your interview.
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