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General Betting
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25 Oct 10
14:59
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19 May 07
How do their racing and soccer revenues compare?
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Replies: 4
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Mark Davies..
"Yes: back in 2002, Racing was a significant part of a bookmaker’s business. I am revealing very little, and in any case drawing on residual and previously-published knowledge, when I say that eight years ago, it constituted about 80% of Betfair’s revenues. So, too, am I divulging no secrets if I state that now, it accounts for less than 35%. Indeed, I remember it getting as low as 21% of Betfair’s weekly revenues, although admittedly that was in a seven-day period when the football calendar was strong. How exact or up-to-date the figures are is academic. The fact is that today, Betfair (like most bookmakers) runs a global business, to which the relevance of British horseracing is, unfortunately, falling by the day. This sad and simple truth is clearly lost on Racing’s leaders, who continue to play their cards as if they hold every trump when in reality they hold almost nothing. Indeed, most people have moved on to a different game." http://www.markxdavies.com/2010/09/22/who-on-earth-is-advising-racing/ |
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recent IPO releases covered these points....
think it stated that 27% was horses in 2009 but just read the various releases you will see it |
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And dropping like a stone.
Irreversibly ? |
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Probably irreversible given that The Horsemen's Group has now pretty much taken control, fragmenting 'racing' even more. They know racecourses have got a few quid from media rights sales and they want as much of it as they can get.
But only the big courses have worthwhile media contracts and its inevitable that the smaller tracks will wilt and die. In ten years time, I'd be amazed if there are more than 30 racecourses open in the UK. BHA and RFC are powerless to do any more than cry like school kids - their premise for a substantial levy increase is a simple one: 'Bookies make a lot of money and they should give us more of it because it's not fair if they don't'. As the number of courses drop, rights buyers will have fewer days to sell and they won't pay as much to the remaining courses which will mean the Horsemen's Group's income will decrease, more owners and horses will be lost and racing will eventually become about as popular as speedway or greyhound racing. The biggest mistake racing made was effectively giving control of fixtures to individual courses - can you imagine the Premier League doing that with clubs? Unless the BHA reclaims all fixture rights/control very soon, racing's a goner. To paraphrase the old saying "Thoroughbreds led by donkeys" |